Press Room

‘Overnight, everything I loved was gone’: the internet shaming of Lindsey Stone

Read an exciting excerpt from Jon Ronson's forthcoming book, So You've Been Publicly Shamed, which includes an extended interview with ReputationDefender CEO Michael Fertik and a detailed description of how we helped a dedicated special needs aide recover her life after a misconstrued photograph went viral. Read More >>

Your online rep may be more critical than your credit score

CNBC's Cadie Thompson discusses online reputation and its impacts on your personal and professional life in this article featuring quotes from ReputationDefender's VP of Marketing, Karissa Sparks. Not only are consumers reviewing businesses more than ever, but businesses are reviewing consumers, creating metrics that may ultimately be more important than your credit score. Read More >>

Don’t Let Your Digital Reputation Keep You from Getting a Raise

Michael Fertik on The StreetReputationDefender CEO Michael Fertik speaks on The Street about how online reputation affects your job prospects and earning potential. Watch the interview >>

Capitalizing on the Reputation Economy

ReputationDefender Founder Michael Fertik discusses his new book “The Reputation Economy” on Bloomberg TV's “In The Loop.”

The Scoreboards Where You Can’t See Your Score

The New York Times discusses personal reputation scoring with Michael Fertik. From the article: Data brokers amass dossiers with thousands of details about individual consumers. Algorithms are used to assign consumers scores—and to recommend offering, or withholding, particular products, services or fees—based on predictions about their behavior. Read more →

Whether Working or Job Seeking, the Algorithm Is Watching

From the New York Times recent profile on Michael Fertik: Are you perusing LinkedIn at work more than usual? That small change in behavior could set off alerts in computer analytics programs used to surveil and rank employees. Read more →

The Guardian interviews Michael Fertik: online reputation is becoming more valuable than money or power

In this interview with ReputationDefender CEO Michael Fertik, the Guardian's Tim Lewis talks about the changing privacy landscape and the risks we face as online personal data becomes more extensive and detailed. Continue reading on the Guardian >>

UK Managing Director Richard Harrison on the positive side of negative reviews

California has introduced a law that bans companies from punishing customers who post negative reviews online. The fact that such a law is needed is troubling in several ways (and yes, it is needed as one hotel threatened to fine brides for $500 for every negative review left by one of their wedding guests).

Businesses shouldn’t be trying to restrict free speech. Customers have the right to their opinions, and the right to share them online. Yes, negative reviews can be damaging for businesses, but only if they are handled badly.

Negative reviews are an opportunity. They offer businesses the chance to engage with customers over something that the customer is passionate about. Negative reviews offer businesses the chance to show that they aren’t faceless entities. They are a concept fuelled by a group of people who are every bit as susceptible to making mistakes as we are as customers. It gives businesses a chance to put the problem right.

By trying to shut down the critical reviews, all businesses do is send customers three messages: we’re not listening, we don’t care about your experience or opinions, and we value our needs above our customer’s.

Continue reading on >>

Michael Fertik guests hosts on Bloomberg TV, Oct 28, 2014

How do you bring a vision to life?  Michael Fertik talks innovation and entrepreneurship at the 2012 Blouin Leadership Summit.

Howard Bragman on the importance of maintaining a good online reputation

How do you bring a vision to life?  Michael Fertik talks innovation and entrepreneurship at the 2012 Blouin Leadership Summit.