ReputationDefender Special Projects

High-tech VIP reputation management for brands, executives, and public figures.

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877-492-6707

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Talk to an Expert

877-492-6707

How important is your reputation?

serious man influenced by online events

When your reputation is mission critical, ReputationDefender’s elite Special Projects team offers the most powerful reputation management tools available anywhere.


Custom, personalized solutions
Designed to your needs—no two engagements are alike

Powerful results delivered quickly
Proprietary approaches not available anywhere else, fueled by over a decade of R&D

Discreet and confidential
Handled by a dedicated team of experts who work exclusively on Special Projects

serious man influenced by online events

Need assistance? We can help.

Free, confidential, and without obligation.

Call 877-492-6707 or Schedule a Consultation

#1

Reputation risk was cited as the #1 strategic business risk on a survey of 300 top global executives.

   – Deloitte

90%

Ninety percent of executive recruiters screen candidates online before making a hire.

   – ExecuNet

75%

Reputation risk is the greatest risk facing companies, with as much as 75% of a company’s value based on reputation.

   – Economist Intelligence Unit


Capabilities of the Special Projects Team

We have experience with virtually every type of online reputation and digital privacy issue imaginable. Below are some of the most typical requests handled by Special Projects.

Search management
Reorder your search results to amplify true, positive materials and de-emphasize attacks or misleading items.

search management
autocomplete remediation

Autocomplete and search suggestions
Change the suggested terms that people see when they start searching for you or your company.

SEO consultation
Get the most mileage out of your existing Web properties with actionable advice on how to leverage them for reputation gains.

seo consultation
image and video remediation

Image and video remediation
Control which images and videos appear in your main search results, your knowledge graph, and in image and video searches.

Strategic publication
If you or your business lack content that accurately reflects you online, we can build a network of positive, quality materials that promote your reputation naturally and effectively.

strategic online publication
analysis and reporting

Analysis and reporting
Receive detailed reporting and on-demand consultation for any type of reputation issue and the progress of your engagement.


Excerpt from a Special Projects client report

Tracking the progress of search remediation

Less competitive negative sites are quickly suppressed.

special projects reporting excerpt

More competitive sites show some initial progress, followed by a period of regression as search engines test out new trends. Eventually, the trend is proved true and the negative site drops permanently.

Need Assistance? We can Help.

Free, confidential, and without obligation.

Call 877-492-6707 or Schedule a Consultation

Is Special Projects right for you?

ReputationDefender’s Special Projects team steps in when standard online reputation management approaches just won’t cut it. Special Projects clients have prominent public personas—or want to avoid developing them.

Defender® Special Projects
Client profile
Notabilityaveragehigh
Search volumelow to moderatemoderate to high
Online presencelittle or nonemoderate to extensive
Type of threatblogs
reviews
local news
national media
images
viral video
PR issues
Engagement profile
Duration12 monthsvariable
Content publicationrequiredoptional
Technological search signalling×
Custom, multi-pronged approach×
Engagement targets
Search results
Images & video×
Search suggestions×
Search autocomplete×
Optimize existing websites×

Typical engagement scenarios

Scenario

Brand haunted by old news

Past mistakes by a previous executive team continue to dominate the search results, steering consumers to incorrect, outdated materials. In the news media, old issues continue to dominate, overshadowing recent successes. Hostile bloggers further highlight the negative.

old news dominating search results

Solution

Three-pronged approach

tech search

We use technological search tools to push down the old, outdated search results.

same time

We push up more relevant, recent materials through search signalling.

seo

We conduct SEO work with the company and mount a strategic publication plan.


Scenario

Executive being maligned

A former lover with an axe to grind makes up scandalous allegations against a successful executive. Crude, doctored photographs begin to appear in the executive’s search results, which attract attention from bloggers and the media. As a result, a potential hire ceases negotiations and a prominent client suspends orders. In addition, threats are made anonymously against the executive’s family.

executive being maligned online

Solution

Privacy and reputation

robust search

We begin robust, Deep Web privacy monitoring and protection for the executive and affected family members.

search rem

Search remediation technologies are used to suppress the doctored photos and negative press.

advisement

Under advisement from our Special Projects team, the company’s PR department publishes strategic news releases to change the online conversation.

Need Assistance? We can Help.

Free, confidential, and without obligation.

Call 877-492-6707 or Schedule a Consultation

Frequently asked questions

How is this different from a standard Defender engagement?

Standard Defender® engagements rely on strategic content creation and publication. Special Projects engagements instead rely on a suite of proprietary technologies designed to influence broad search trends around your name or company name. New content is sometimes helpful for Special Projects, but it isn’t always necessary.

That said, the techniques employed in Special Projects are very resource-intensive and expensive. If you can solve your issues through a standard Defender® engagement, you should consider it.

I need to keep a low profile online. Can you still help?

Yes. Since Special Projects engagements are largely technological, we can often work entirely with pre-existing positive content that exists in your search results already. Our efforts will look completely natural—because they are. All we do is influence the order of the materials that are out there, drawing attention away from negative or misleading content.

How do your proprietary technologies work?

We can’t disclose the specifics, but broadly speaking, the technologies we use work by influencing search patterns. This makes it more likely that people will find relevant, positive materials about you or your company. Once people start finding and interacting with positive content, their behavior sends signals to search engines about what information is important to them. As a result, search engines reorder the results to better represent your reputation.

Can I get references or speak to past clients?

It depends. As you can understand, discretion is extremely important to our Special Projects clients, and most are not willing to speak to third parties they do not already know. However, occasionally we do have clients who are willing to serve as references, under specific circumstances. On request, we can reach out to potential references on your behalf. If they agree to speak to you, we will put you in touch.

Can you coordinate with my public relations team on content strategies?

Yes, definitely. In fact, Special Projects engagements are often much more successful when we can work jointly with your PR or marketing teams.

Will this make my search results look fake?

No, absolutely not. Since Special Projects engagements work predominantly with pre-existing content, your search results will be filled with natural links to real sites. If you do require the creation of new content, we will work with you or your team to design materials that faithfully represent you or your company.


Case studies

executive looking out the window

Consultant misrepresented

Problem
An internationally renowned business consultant contacted ReputationDefender because comments he had made on a news show had been taken out of context and used against him, spawning a raft of negative follow-up coverage.

Outcome
Despite ongoing media attention, the ReputationDefender Special Projects team successfully cleared the first page of his search results of all negative content.

Download

business meeting

Financial services firm maligned

Problem
A team of entrepreneurial financial experts launched an innovative company that gives consumers more control over their credit. Unfortunately, just as the young company started to achieve its first successes, it was mischaracterized by the press.

Outcome
The ReputationDefender Special Projects team aggressively engaged the company’s search results, pushing all negative content off of Page 1 within 3 months.

Download

lawyers reviewing contract

Defamed law practice

Problem
A law firm specializing in financial law was targeted by an online smear campaign, mounted by another firm facing bankruptcy. Although the targeted firm won legal relief from its attacker, negative third-party commentary continued to rank online, leading to the loss of important clients.

Outcome
We were able to suppress the firm’s negative content from the default Google results within six weeks, reversing the firm’s losses and allowing them to rebuild their client base unhindered.

Download

happy businessman

Philanthropist faces threats

Problem
A prominent financier and philanthropist contacted us following a robbery in which his passport was stolen. The individual was disturbed that the thief had been able to track him down and break into his car. He was also worried that his search results painted a one-sided picture.

Outcome
ReputationDefender Special Projects removed his personal information from the vast majority of people search sites within 2 months and created the desired online image within 4 months.

Download

Questions or concerns?

Talk to one of our specialists today to get personalized advice. Confidential, free, and without obligation.

Call 877-492-6707 or Schedule a Consultation