Solutions for executives and VIPs
- Curate your personal search results
- Protect your family’s privacy and security
Your professional reputation lives online
We offer a specialized suite of reputation and privacy services for executives and VIPs whose reputations are mission critical.
Curate your search results
People judge you by what they see online. Our proprietary techniques allow us to change the order of your personal search results, influence search suggestions, and control which images and videos appear.
Change the online conversation
When the news cycle focuses on the wrong story, we steer the conversation back to more favorable topics, preserving your long-term online reputation.
Protect your family’s privacy and security
We prevent disgruntled ex-employees and criminals from using personal information to locate you and your family’s home addresses or conduct cyberattacks against you.
Reputation risk was cited as the #1 strategic business risk on a survey of 300 top global executives.
– Deloitte
Ninety percent of executive recruiters screen candidates online before making a hire.
– ExecuNet
Curate your search results
We have experience with virtually every type of online reputation and digital privacy issue imaginable. Below are some of the most typical requests handled by Special Projects.
Control the order of your search results
Give an SEO boost to your own websites and favorable news coverage
Influence Google Seach’s autocomplete and search suggestions
Control the images and videos that appear under your name online
Custom content creation and publication to reinforce your messaging
92% of users do not go past Page 1 for any given search.
– Moz Research
Over 80% of reputation damage risks come from a mismatch between the buzz and the reality.
– Digimind
Protect your family’s privacy and security
Dozens of people-search sites sell sensitive personal information about virtually every American—including home addresses. We remove you from these sites, protecting your privacy and security.
The IRS estimates identity theft leads to $21 billion in fraudulent refunds per year.
– IRS
300+ vulnerabilities per person
A typical ReputationDefender privacy audit uncovers over 300 elements of personal information per person scattered across the publicly accessible Internet.
1. Scan people-search sites to find all records of you and your family’s personal information
2. Request opt-outs wherever we find your information
3. Monitor for compliance to make sure your data doesn’t get re-added
4. Scan social media and other online channels to locate additional vulnerabilities
5. Provide reporting and recommendations on outstanding threats and sources of personal information
Case studies
Consultant misrepresented
Problem
An internationally renowned business consultant contacted ReputationDefender because comments he had made on a news show had been taken out of context and used against him, spawning a raft of negative follow-up coverage.
Outcome
Despite ongoing media attention, the ReputationDefender Special Projects team successfully cleared the first page of his search results of all negative content.
Financial services firm maligned
Problem
A team of entrepreneurial financial experts launched an innovative company that gives consumers more control over their credit. Unfortunately, just as the young company started to achieve its first successes, it was mischaracterized by the press.
Outcome
The ReputationDefender Special Projects team aggressively engaged the company’s search results, pushing all negative content off of Page 1 within 3 months.
Defamed law practice
Problem
A law firm specializing in financial law was targeted by an online smear campaign, mounted by another firm facing bankruptcy. Although the targeted firm won legal relief from its attacker, negative third-party commentary continued to rank online, leading to the loss of important clients.
Outcome
We were able to suppress the firm’s negative content from the default Google results within six weeks, reversing the firm’s losses and allowing them to rebuild their client base unhindered.
Philanthropist faces threats
Problem
A prominent financier and philanthropist contacted us following a robbery in which his passport was stolen. The individual was disturbed that the thief had been able to track him down and break into his car. He was also worried that his search results painted a one-sided picture.
Outcome
ReputationDefender Special Projects removed his personal information from the vast majority of people search sites within 2 months and created the desired online image within 4 months.