Several years ago, Google added the “Google Suggest” feature to their popular search engine. Attempting to intuitively complete your search phrase as you type, Google Suggest was designed to help people search more efficiently. It can save some typing, help you with spelling and suggest better search phrases. It uses complicated algorithms, so it’s difficult… Read more »
If you have kids, they’re probably online. According to a 2015 study by Pew Research Center, 71% of teens use more than one social network site. That’s a huge number, and it means that young people across the world are actively making decisions on the Web that could affect their online reputations. That number also… Read more »
Critical online reviews can be problematic for anyone, but especially for lawyers. Whether you’re part of a large firm or a solo practitioner, negative reviews attached to your name can have major impacts on your ability to attract new clients and retain existing ones. Thankfully, there are steps you can take, explained below, to either… Read more »
Google yourself. What do you see? Are you represented fairly? Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.
You deserve to be fairly represented online, and this guide will give you the knowledge and tools you need to assess, improve, and protect your online reputation. Your online reputation is what people find when they look for you online. That matters, because the Internet is the first place we turn to learn about anything—from job prospects and breaking news to shopping, travel ideas, and the people in our lives.