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9 essential online reputation management tips for educators


by Jennifer Bridges  @JenBridgesRD

Happy mature teacher at the desk in the classroom.

Teachers need the respect and trust of students, their parents, and the broader community to succeed in their jobs. Because today’s first impressions are made on the Internet, an important aspect of earning this regard is by creating and maintaining a good online reputation.

Your online reputation consists of everything you’ve ever said and done online, as well as anything anyone else has ever said about you. While this might seem like a massive amount of information to bring under your control, there are some simple steps you can take to affect how you appear in a Google search.

1. Google yourself

Before you can take charge of what appears in your search results, you need to know what’s there. This means you need to google yourself. One quick and easy way to do this is by using our Reputation Report Card, which scours the Web for your name and gives you a letter grade based on the strength of your online reputation. 

If you decide to do a manual search, make sure to enter several variations of your name. For example:

  • FirstName + LastName
  • FirstName + LastName + city
  • FirstName + LastName + school
  • FirstName + LastName + teacher

You should also do a search for images and videos. Once you’ve completed your searches, you should write down any results that paint you in a bad light. Making a list of the offending websites will help you keep track of what you need to get removed.

2. Remove damaging content

To present a trustworthy image online, you’ll need to delete content you’ve posted that makes you look unprofessional. This includes unflattering, offensive, or mean-spirited comments, pictures, and videos. You’ll also need to remove things other people have posted about you—although this second part is much harder to do.

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  • If you posted the content: Look through each social media post and ask yourself if you would say this to someone’s face. If the answer is “no,” then you should delete it. 
  • If another person posted the content: Each website has its own policy regarding removing content. Find out what it is, and see if the offending content meets the site’s guidelines for removal. Websites aren’t legally required to remove anything, but it’s still a good idea to send an email asking for the content to be taken down.

3. Watch what you post

Of course, it’s always easier to just not share negative content in the first place. As such, you should always think twice before hitting “post.” This is because once you post something, it’s no longer in your control, and something you once thought was funny or clever might come back to haunt you, even years later.

A good way to keep your online reputation squeaky clean is to follow your school or district’s social media policy to the letter. In general, you should avoid posting the following:

  • Complaints about your job—Several teachers hurt their professional reputations by supporting another teacher who was complaining about her principal on her Facebook page in 2018. 
  • Anything about your students—In 2015, a teacher from Georgia was fired after posting several Facebook comments complaining about a student with learning disabilities taking too long to finish an exam.
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  • Comments about controversial topics—In June 2019, a high school teacher in South Carolina lost her job at a Catholic high school for posting pro-abortion comments.
  • Pictures of you drinking or doing drugs—Administrators dismissed a Georgia teacher after seeing Facebook pictures of her simply holding a glass of wine while on a European vacation.
  • Offensive or abusive language—In May 2019, a Chicago-area teacher was placed on administrative leave for a vulgar comment she posted about her fifth-grade class.

4. Establish a professional social media presence

To protect and grow your reputation as a professional educator, you need to differentiate your personal and professional lives on social media. This means creating separate professional profiles (if you haven’t already done so) on Facebook, Twitter, and Instagram, and only posting work-related content on these accounts. 

Think of your work profiles as professional networking platforms on which you can build your professional brand and associate your name with popular educational topics. To boost your professional reputation, you should join professional educator groups and follow educational industry leaders and organizations. Then, you need to regularly like, comment on, and share their posts, in addition to posting your own content.

Make sure you keep the friends on these profiles separate from the friends following your personal accounts. This way, you won’t accidentally have someone tagging you in a vacation picture and sharing it on your professional Facebook account instead of your personal one.

5. Lock down your personal social media profiles

Many people don’t realize just how many people can see what they post. To keep your personal life from infringing on your professional one, you need to increase the privacy on your personal profiles. Here are some ways to do so:

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6. Address student concerns both in class and online

Let students know that they can, and should, come see you first if they have any concerns, and be sure to respond to student complaints and concerns as soon as possible. This way, you can address any issues before the student feels compelled to vent their feelings on a teacher review site.

Some creative ways to enable communication are:

  • Creating a class website that features a mechanism for anonymous comments or suggestions.
  • Establishing a class Facebook group where students can share thoughts and ideas.
  • Placing a feedback box somewhere you won’t be able to see who’s using it. 

7. Clearly document everything when dealing with difficult situations

If you sense something will be an issue, clearly document everything. For example, if you have a discussion with a parent about a student’s situation, and the parent goes away dissatisfied, send them a detailed review of their discussion over email and ask them to clarify their perspective or any points they may have. This way, you also have something to bring to administrators if the parents resort to slander online.

8. Create content that showcases your knowledge and expertise

One of the best ways to eliminate negative search results is to start producing your own content. This is because Google tends to rank the content you produce higher than the things others write about you. Over time, this new material will slowly gain in ranking and push the offending results down on the search results page, making it much less likely that people will see them or click on them.

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Some good content creation ideas include:

  • Starting a blog
  • Publishing articles about your area of educational expertise 
  • Answering online forum questions about your favorite classroom management strategies or pedagogical methods
  • Being interviewed on podcasts

Doing these things will not only create a flood of owned content that will drown out any negative search results, but it will also further establish you as an authority in your field.

9. Monitor review sites

There are several educator review sites, including RateMyTeachers and RateMyProfessors, where students and their parents can publicly evaluate you. Because these sites are often the means for students to “get revenge” on teachers who gave them bad grades, it’s a good idea to closely monitor them for any reviews about you. The sooner you know about a review, the sooner you can take action to mitigate the reputation damage it might cause.

Both sites let you flag for removal posts that violate their site guidelines, but only RateMyTeachers lets you publicly respond to individual reviews. To respond to a review on RateMyProfessors, you can create a professor profile and publish a response there.

To avoid violating the Family Educational Rights and Privacy Act (FERPA) in your response, make sure to limit the conversation to your general classroom policies and avoid naming any individual student or revealing anything about a student’s grades or behavior if you suspect you know the identity of the reviewer. 

For more information

Whether you need to repair a damaged online reputation or you want to build a strong defense against possible future reputation attacks, you need to understand how online reputation management works and how to use it to your best advantage. To learn more, see the following articles:

You can also give us a call. We provide free consultations 24/7 to discuss your unique reputation concerns.