Your brand lives online
What people think of your company is intimately tied to what appears online. ReputationDefender gives you the tools to control the conversation.
Align your search results with your brand
Our proprietary technologies let us control what shows up in your company’s search results, letting you to create a stable, authoritative presence that matches your brand.
Boost your PR’s effectiveness
We promote news that aligns with your messaging, allowing you to get ahead of unfavorable news cycles.
Protect your infrastructure from cyberattacks
We scrub your executive team’s personal information from the Internet, minimizing the potential for spearphishing or other social engineering attacks against your IT infrastructure.
86% of executives say reputation risk is a potentially crippling business liability.
– Willis Towers Watson (2020)
A company’s reputation is responsible for nearly two-thirds of its market value.
– Weber Shandwick (2020)
Curate your search results
ReputationDefender offers a comprehensive set of boutique reputation management solutions, powered by proprietary techniques and technologies developed in-house.
Control the order of your search results
Give an SEO boost to your brand websites and favorable news coverage
Influence Google Seach’s autocomplete and search suggestions
Control the images and videos that appear under your brand name online
Custom content creation and publication to reinforce your messaging
88% of searchers don’t click on results past page 1.
– Sistrix (2020)
Protect your executives’ security
The online availability of personal information is a major security threat for executives and their families, as well as an alluring target for online hackers targeting your company. We reduce the risk by locating and removing sources of personal information about your executives and key personnel from the Internet.
Two out of three organizations saw targeted phishing attempts in 2020.
– Proofpoint (2021)
88% of corporate security professionals report a dramatic increase in physical threat activity
– Ontic Center for Protective Intelligence (2022)
Each CEO receives an average of 57 spear-phishing emails per year.
– Baracuda (2021)
How we protect against social engineering
1. Scan people-search sites to find all data records for your key executives
2. Request opt-outs wherever we find their information
3. Monitor for compliance to make sure their data doesn’t get re-added
4. Scan social media and other online channels to locate additional vulnerabilities
5. Provide reporting and recommendations on outstanding threats and sources of personal information
Mitigating broad-based privacy risk
A well-known company garnered negative publicity after a public figure repeatedly disparaged it in the press. This increased attention, combined with the amount of easily accessible personally identifiable information (PII) online about the company’s workforce, made the workers vulnerable to hackers, scammers, and other bad actors.
ReputationDefender’s Special Projects team was able to find and remove 97% of the employees’ PII within eight weeks of starting the engagement.
Company linked to dispute with ex-employee
An executive contacted ReputationDefender to clear his company’s name after an ex-employee’s dispute with the business went viral. Years after the company resolved the dispute, articles about the conflict were still appearing when people googled the company or its leadership team, thereby giving potential stakeholders a negative first impression and leading to lost business.
Even in this highly challenging case, we were able to achieve rapid initial success on the most visible negative items, with only one negative result briefly reappearing twice on the bottom of the first page beyond 14 months.