Capitalizing on the Reputation Economy

ReputationDefender Founder Michael Fertik discusses his new book “The Reputation Economy” on Bloomberg TV's “In The Loop.”

The Scoreboards Where You Can’t See Your Score

The New York Times discusses personal reputation scoring with Michael Fertik. From the article: Data brokers amass dossiers with thousands of details about individual consumers. Algorithms are used to assign consumers scores—and to recommend offering, or withholding, particular products, services or fees—based on predictions about their behavior. Read more →

Whether Working or Job Seeking, the Algorithm Is Watching

From the New York Times recent profile on Michael Fertik: Are you perusing LinkedIn at work more than usual? That small change in behavior could set off alerts in computer analytics programs used to surveil and rank employees. Read more →

The Guardian interviews Michael Fertik: online reputation is becoming more valuable than money or power

In this interview with ReputationDefender CEO Michael Fertik, the Guardian's Tim Lewis talks about the changing privacy landscape and the risks we face as online personal data becomes more extensive and detailed. Continue reading on the Guardian >>

UK Managing Director Richard Harrison on the positive side of negative reviews

California has introduced a law that bans companies from punishing customers who post negative reviews online. The fact that such a law is needed is troubling in several ways (and yes, it is needed as one hotel threatened to fine brides for $500 for every negative review left by one of their wedding guests).

Businesses shouldn’t be trying to restrict free speech. Customers have the right to their opinions, and the right to share them online. Yes, negative reviews can be damaging for businesses, but only if they are handled badly.

Negative reviews are an opportunity. They offer businesses the chance to engage with customers over something that the customer is passionate about. Negative reviews offer businesses the chance to show that they aren’t faceless entities. They are a concept fuelled by a group of people who are every bit as susceptible to making mistakes as we are as customers. It gives businesses a chance to put the problem right.

By trying to shut down the critical reviews, all businesses do is send customers three messages: we’re not listening, we don’t care about your experience or opinions, and we value our needs above our customer’s.

Continue reading on FreshBusinessThinking.com >>

Michael Fertik guests hosts on Bloomberg TV, Oct 28, 2014

How do you bring a vision to life?  Michael Fertik talks innovation and entrepreneurship at the 2012 Blouin Leadership Summit.

Howard Bragman on the importance of maintaining a good online reputation

How do you bring a vision to life?  Michael Fertik talks innovation and entrepreneurship at the 2012 Blouin Leadership Summit.

CEO Michael Fertik weighs in on the social media privacy debate on CNBC’s ‘Squawk Box’

How do you bring a vision to life?  Michael Fertik talks innovation and entrepreneurship at the 2012 Blouin Leadership Summit.

Michael Fertik examines the Silicon Valley attitude on ‘In the Loop with Betty Liu’

How do you bring a vision to life?  Michael Fertik talks innovation and entrepreneurship at the 2012 Blouin Leadership Summit.

Silicon Valley Leader Rich Matta Joins ReputationDefender As Senior Vice President and General Manager, Consumer

REDWOOD CITY, CA., August 7, 2014 – Rich Matta has joined online privacy and reputation leader ReputationDefender as the company’s Senior Vice President and General Manager, Consumer.

Matta joins ReputationDefender after serving as a key member of the early founding team at Support.com, a leading provider of cloud software and services for technology support. In his time at Support.com, Matta helped grow the company to a $100M run rate and served as their Senior Vice President and General Manager, launching and leading their SaaS platform business.

“We’re thrilled to add Rich Matta to our talented team,” said Michael Fertik, ReputationDefender’s Founder and CEO. “His leadership of our consumer business is crucial to our growth as the top provider of online reputation management solutions. We’re confident that the company will benefit from Rich’s experience innovating and growing similar consumer software and Internet businesses.”

In his new role, Matta will manage and grow ReputationDefender’s consumer business, with responsibility for product, engineering, sales and marketing functions. Matta will also work with the business development team to identify strategic partnerships and focus on both the flagship ReputationDefender product and ReputationDefender’s wide-ranging consumer and executive privacy products.

“This is a unique opportunity for me to get involved in a business and movement I’m passionate about,” Matta said. “I’m excited to bring technologies to market that empower people to take control of their personal data online and safeguard their digital privacy.”

About ReputationDefender

ReputationDefender was founded in 2006 to give individuals and businesses the power to control their digital privacy and reputation. The company continues to pioneer patented solutions that safeguard and remove personal data from the Internet, monitor and respond to online reviews, build a positive and accurate Web presence for clients, and help businesses proactively engage customers.

ReputationDefender is a World Economic Forum Global Growth Company and multiple award winner, including the recent Silver for the Best in Biz Awards for “Most Customer Friendly Company” in 2012.  It is funded by top-tier venture capital firms and has customers in 100 countries.