Press Room

ReputationDefender Announces Paul Kirincich as Chief Financial Officer and Tiger Lan, Vice President Engineering

ReputationDefender, the global leader in online privacy and reputation management, today announced two new hires to its executive management team: Paul Kirincich will serve as Chief Financial Officer and Tiger Lan, Vice President Engineering. Veterans of Netflix and Plaxo, both executives join the company with backgrounds in leading disruptive technologies from the start-up stage to a mainstream audience.

“With the addition of these extremely accomplished new hires, we’ve solidified an impressive executive team that’s poised to take the company to its highest level of success,” said Michael Fertik, CEO and founder. “Paul Kirincich has an ideal combination of skills for ReputationDefender; he’s a polished CFO, a revenue driver and a savant when it comes to customer behavioral analytics, as demonstrated by his lasting impact at Netflix. And Tiger Lan possesses the vision and leadership needed to develop and scale innovative products during the company’s explosive growth stage.”

Paul Kirincich, CFO, joins ReputationDefender from his position as CFO at Extend Health, Inc., where he generated more than double the revenue growth within one year. Previously, Kirincich built the forecast and analytical team at Netflix, which provides the company its core competitive advantage and system on which it relies on today when making key business decisions. At ReputationDefender, Kirincich will draw on his expertise in managing high growth businesses and his deep knowledge of consumer subscription economics to lead the company’s expansion into new markets and services.

As Vice President Engineering, Tiger Lan is responsible for the technical development of the company’s rapidly growing suite of products. Lan’s expertise in recruiting and managing high performance engineering teams as well as delivering products designed for social networking and viral growth —as honed during his tenure as Director of Engineering at Plaxo— will be critical to his role leading ReputationDefender technology development. Prior to ReputationDefender, Lan served as Director of Engineering at Plaxo and held engineering and strategic development roles at Yahoo!, Microsoft and Ariba.

The company continues its fast-paced growth, driving new customer and partner acquisition in its position as the leader in online reputation management and privacy controls. In the past year, ReputationDefender has raised $24 million in venture funding from investors including Bessemer Venture Partners, JAFCO Ventures and Kleiner Perkins Caufield & Byers.

About ReputationDefender

ReputationDefender is the pioneer and global leader in online reputation and privacy management. The privately held company has advanced technology, unique business processes and a suite of products designed for all consumer segments — including professionals, small business owners, students, social Web enthusiasts, parents and more — that make it easier to control online reputations and protect against Internet stalking, identity theft/impersonation and other online threats. ReputationDefender has its headquarters in Silicon Valley, an office in Germany and serves customers in more than 100 countries. For more information, please visit

ReputationDefender Partners With Direct Marketing Association; Enables Customers to Choose Direct Mail Preferences

ReputationDefender, the first comprehensive online reputation and privacy management company, today announced a new partnership agreement with the Direct Marketing Association (DMA), which represents nearly 3100 companies. The partnership will allow ReputationDefender customers to easily manage their mailing preferences with DMA member companies.

ReputationDefender is the pioneer and global leader of a growing market geared toward protecting consumers’ privacy and helping them to accurately represent themselves online. As part of the DMA’s Commitment to Consumer Choice (CCC) program, ReputationDefender customers will also have the option to choose the types of catalogs, magazines, and other mail they receive from direct marketers.

“We are working with ReputationDefender as a result of their commitment to consumer choice and privacy, supporting the rights of individuals to control the information that reaches their homes,” said Senny Boone, SVP, Corporate and Social Responsibility at DMA. “At DMA, we are committed to consumer choice, and marketers are now making it quick and easy for people to control offers. We support entities such as ReputationDefender that are committed to building consumer trust in the marketing process across channels, a major driver of our economy.”

ReputationDefender has revamped the “Control Your Mail” section of its MyPrivacy product to allow customers to create exact specifications around the types of mail they would like to receive. With the update, customers are now able to make specific opt-in or opt-out choices for catalogues, and make categorical opt-outs from magazines, email, or other marketing offers like coupon books and discount programs.

Privacy PRO is a solution that was created to help consumers control the exposure of their information online. It works by removing personally-identifiable information (PII) from Web databases, preventing personal information from being sold or given away without express permission and providing protection from nosy individuals, credit fraudsters and identity thieves.

“Privacy and control are ReputationDefender customers’ top priorities. They want protection against identity theft and impersonation, but they are also very concerned about receiving unwanted marketing offers,” said Michael Fertik, CEO at ReputationDefender. “Our partnership with the DMA underscores their leadership in the area of consumer choice and privacy. Together, we are empowering consumers to increase their privacy. We plan to give our customers complete privacy control with new feature updates to MyPrivacy in the months ahead.”

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers — commercial and nonprofit — spent $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

About ReputationDefender

ReputationDefender is the world’s only comprehensive online reputation and privacy management company. Through its suite of services, including MyReputation(SM), ReputationDefender(SM), MyChild(SM), and MyPrivacy(SM), ReputationDefender helps its customers manage and protect their online information. ReputationDefender also helps customers promote themselves and their businesses online. Headquartered in Silicon Valley with offices in Munich, ReputationDefender serves customers in over 40 countries and has been featured in The Wall Street Journal, Financial Times, New York Times, Washington Post, Forbes, technology blogs like ZDNet and broadcast programming, including FOX News, ABC News, Good Morning America, The Today Show and Dr. Phil.

Media Contacts

Raksha Varma

The Horn Group for ReputationDefender
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+1 415 905 4022

Lara Sasken
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