Wall Street Journal: What Facebook’s new privacy settings mean for you

U.S. News and World Report: Teen Drinking, Smoking Higher Among Facebook Users: Survey

CNET: Google settles rogue drug ad claims for $500 million

CNET: White House pledges new Net privacy approach

InformationWeek: 5 Reasons Google+’s Name Policy Fails

Sydney Morning Herald: Tweet revenge at last for shoppers with complaints

TIME: Photographer refuses to take portraits of Facebook bullies

ReputationDefender Launches MyReputation Student to Help Graduates Establish a Positive Online Presence

Students are some of the most active users of social networking. They spend much of their time creating and fine-tuning their online personas. However, the digital identity that impresses friends may not have the same positive impact on college administrators or potential employers. Recruiters and hiring managers are reviewing candidates’ online reputations; will the information they discover help or hinder?

MyReputation Student from ReputationDefender is used by graduates and students to create an online presence that showcases their professional accomplishments and career goals. With MyReputation Student, individuals receive personalized online domains, proactive online reputation monitoring, reports on who is searching them and support for improving their professional online reputation.

NEWS FACTS

ReputationDefender CEO Michael Fertik shares practical online reputation tips and advice for college graduates looking to land a job (included below).

  • Hiring managers and college administrators check social network profiles and online reputations.
  • 79% of recruiters and hiring managers have reviewed online information posted to social networking sites and blogs in the screening process (Microsoft, 2010).
  • 70% of recruiters and employers have rejected an applicant based on the information they found online (Microsoft, 2010).
  • 75% of college students’ Facebook profiles are inappropriate (Pace University, 2011).

ReputationDefender also offers free solutions that every student can use:

  • PrivacyDefender makes it easy for students to control their Facebook privacy, adding a layer of privacy protection to their social networking.
  • uProtect.it encrypts Facebook messaging and photos, giving users control over who sees their personal messaging and information.
  • ReputationAlerts provides monitoring and updates about how individuals appear online.

TIPS FROM CEO and FOUNDER, MICHAEL FERTIK:

Beware of regrettable digital tattoos: Everything you tweet, post and tag online is part of a permanent digital record tied to your name. Don’t post content now that could come back to bite you. You can also use our uProtect.it, a free privacy solution to encrypt and permanently delete your social network messaging, therefore ensuring you’re not creating those regrettable tattoos in the first place.

Know your “friends”: Your friends and social network connections impact your brand. Employers and recruiters aren’t just monitoring your online presence, but also those of your close contacts. It’s easy for hiring managers to conclude that if your friends are deadbeats, you’re a deadbeat, too.

Brand yourself: Use social media to your advantage. Have a Twitter feed, a blog or other relevant Web presence that speaks to your professional experience. If you’re interested in a career in marine biology, make that a part of your profile, join relevant online clubs or communities and comment on relevant articles or studies in your field of interest.

REPUTATIONDEFENDER RESOURCES

Please use this link to access ReputationDefender

ReputationDefender Resource Center:

How Your Online Reputation Can Lead to Job Offers

How Your Online Social Network Could Cost You a New Job

How To Post Your Resume Online Securely

ABOUT REPUTATIONDEFENDER

ReputationDefender’s mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender®, ReputationDefender was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.

 

 

 

Online Privacy and Reputation Management Company Selected as a Gartner “Cool Vendor” in 2011

ReputationDefender, provider of solutions for online reputation management and privacy control to individuals and businesses, today announced it has been included in the list of “Cool Vendors” in the Gartner, Inc., Cool Vendors in Risk Management, Privacy and Compliance, 2011 by Carsten Casper et al, April 15, 2011. The annual “Cool Vendors” report serves to highlight interesting, new and innovative vendors, products and services for businesses. The report is developed by Gartner, Inc. (NYSE: IT), the world’s leading information technology research and advisory company.

“It’s now an imperative that businesses monitor, manage and measure their reputations online. This is no longer something companies can afford to ignore, and it’s too technically complex and time-consuming for them to handle on their own,” said Michael Fertik, CEO and Founder of ReputationDefender.

According to the “Cool Vendors” report, “Sophisticated tools are necessary to manage vendors, monitor virtualized environments, locate stores of sensitive information, understand large amounts of regulatory knowledge and control your online reputation.”

In the digital age, an online reputation has an increasingly strong impact on a company’s market value, as well as an influence on selling more products and services and attracting more hires or partners. With much of a company’s value based on its reputation, threats to reputation are a critical risk and businesses and individuals alike are taking steps to control and improve their reputations online. Through ReputationDefender’s solutions for online reputation management, businesses benefit from a full spectrum of reputation and privacy solutions, including: proactive reputation management; innovative privacy control solutions for social networking; a service to safeguard and remove private, personal information from the Internet; and protection for false and malicious online attacks.

The company was recently honored as a World Economic Forum Technology Pioneer 2011 for its technological innovation and global commitment to online privacy and reputation management solutions.

About ReputationDefender

ReputationDefender’s mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender®, ReputationDefender was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.

About Gartner’s Cool Vendor Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

ReputationDefender Plays Prominent Role at World Economic Forum: Award Winner, Speaker and Internet Privacy Correspondent

ReputationDefender extends its leadership role in the Internet privacy and reputation sector this week from its post at the World Economic Forum (WEF). Michael Fertik, founder, CEO and leading cyberthinker on digital security and reputation, will be representing the company as Technology Pioneer Award Winner 2011. Fertik was also recently named to the WEF Global Agenda Council on Internet Security for his work in the field of Internet privacy.

At the event, Fertik is moderator for the session, Rethinking Personal Data: New Value through End-user Control, Transparency and Trust, on Friday January 28th at 8:00am – 10:15 am, CET. The session brings together leaders in telecommunications, IT, media, entertainment and information industries to create a global agenda for Internet privacy reform with actionable next steps. He is also speaking in the session, Industries Under Cyberseige: Time for Action, on Saturday, January 29th 9:00am – 10:00am, CET.

ReputationDefender will be commenting live from WEF with guest columns in Harvard Business Review (HBR), Fortune, Newsweek, Reuters and Washington Post.

About ReputationDefender

ReputationDefender’s mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender®, ReputationDefender was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.