Ring in the New Year with an Online Image Overhaul

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Redwood City, CA (January 3, 2012)— As resolution season kicks off, ReputationDefender, the leader in online reputation management, delivers its “Ten Commandments of Online Reputation Management.” ReputationDefender encourages individuals to look beyond traditional offline resolutions and to make goals and improvements in their digital lives in 2012.

“The reality is that we live our lives on the Web and it’s just as easy to get into ruts or pick up bad habits online as it is offline,” said Michael Fertik, founder and CEO ReputationDefender. “Don’t make the mistake of putting off your digital image. Resolve to take control over how you appear and how you’re perceived online in 2012.”

“I’ve always said that everything you do or say qualifies as public relations – and nowhere is this more true than online, where information lives forever, whether fact or fiction,” said Howard Bragman, renowned publicist and ReputationDefender Vice Chairman.  “I published my own ‘Ten Commandments of PR’ years ago to guide people in shaping their public image. Understanding and embracing ReputationDefender’s digital-age Commandments is just as crucial in owning your brand – and your personal integrity – online.”     

•   Engage with the Internet.  You can’t pretend it doesn’t matter—it does. 

•   Take your pulse. Use Google, Bing, Yahoo and other search engines to regularly check

•   your online reputation.

•   Own yourself.  Buy your URL, set up accounts on major social media and business

•   networking websites.

•   Set up alerts.  Be the first to know when people are talking about you—on

•   mainstream media as well as social media.

•   Check that the Internet reflects reality. Just because you're a good person offline

•   doesn't mean you’ll look good online. Truth is not an effective defense, and there is no statute of limitations on the Web.  

•   Max out privacy settings. Social media privacy settings have a tendency to revert to

•   default and should be checked and adjusted regularly.   

•   Know your friends; be wary of strangers. Would you let a stranger roam your home?

•   Don’t let just anyone into your circle of trust online.

•   Behave as if there is no such thing as privacy.  Any email, tweet, social media post, or

•   text has the distinct possibility of being made public.

•   Have your say. Comment regularly on major sites or blogs that are relevant to you in

•   order to move positive search rankings up.

•   Know when to call in the professionals.  Companies like ReputationDefender or Internet defamation attorneys may need to be called in for expert help.


About ReputationDefender

ReputationDefender’s mission is to empower individuals and businesses to control their privacy and reputation online. ReputationDefender was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.