Social Media 101 for Air Conditioning Companies

Social media is a term thrown around quite a bit on the news and in professional material. What does social media mean for your air-conditioning business, and how can you use it effectively? Here's a brief guide to the advantages of air conditioning social media management.


Why Does HVAC Social Media Management Matter to Air Conditioning Companies?

HVAC social media strategy matters for two reasons: One, it's an excellent way to stay in touch with your customers and reach out to potential ones, and two, it helps you boost potential marketing opportunities while allowing you to contain problems before they spread to review sites or the local newspaper.


What's The Difference Between a Personal Social Media Presence and a Professional One?

The answer largely boils down to content and usage. For example, would you talk politics with a customer, or show them photos of your cousin's new baby without them asking? Probably not. But if you try to use your personal social media presence as your professional one, that's exactly what could happen. A professional air conditioning social media presence lets you control content and keep the focus on your business, not your personal life.


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What Should I Post On My Social Media Accounts?

That's up to you. It's recommended as part of your air condition social media strategy that you update it on a regular basis, such as every business day, but the content you post is limited only by your imagination. Here are a few ideas to get you started:

  • How-to tips for getting the most out of your system.
  • Before and after photos of systems you've repaired, taken with the customer's permission, of course.
  • Videos of simple air conditioning repair, or explanation of common problems
  • Customer testimonials
  • Positive reviews
  • Television ads if you've got them on YouTube
  • Photos of you and your employees at work


How Close of an Eye Should I Keep on My Social Media Presence?

You shouldn't stay glued to it all day, every day, but you should check in occasionally during the day, such as looking up the page on your lunch break or logging in at the end of the day. If you have somebody who works in your office, you can also have them keep an eye on it. Mostly you'll be looking for possible leads and complaints. People may choose to communicate with you over social media rather than call or email you, and your HVAC social media presence will help find and answer those questions.


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What Should I Do about Rude Behavior on My Social Media Presence?

The nice thing about social media is that if somebody is being crude, abusive, or hostile, you can simply throw them out. However, if somebody has a genuine complaint or concern, it creates an opportunity for you to approach it quickly and sincerely and to demonstrate that you back your work.

If you're not sure how to approach air conditioning social media management, ReputationDefender can help. We can teach you how to interact with customers on social media for the most benefit, and how to turn even a bad review into a positive for your business. If you're not sure where to go when it comes to the Internet, turn to ReputationDefender.

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ReputationDefender® consultations are:

  • Free and without obligation
  • Discreet and confidential
  • Conducted by a reputation management expert
  • Tailored to your specific case

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