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The definitive guide to online reputation management for small businesses

Get practical advice on what you can to do solve common online reputation problems faced by small businesses.

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About this guide

The things that show up in the search results for your business’s name—otherwise known as your business’s online reputation—can determine whether your business thrives or fails. Therefore, it’s important to take control of the online conversation regarding your name and ensure that it presents you in the best light.

Read this guide to learn what items comprise your online reputation and the best ways to solve common small-business reputation problems, including:

  • Not showing up on smartphone location searches.
  • Having a tiny Instagram following.
  • Outdated or misleading articles appearing in your search results.
  • Having bad online reviews.
  • Having few or no online reviews.
  • Lots of favorable news coverage of competitors showing up in your search results.
  • Many of your search results are for a different business with a similar name in another industry.
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A great online reputation starts with great search results

What shows up in the first page of the search results can make or break your career or your personal life

92%

92% of users do not go past Page 1 for any given search.

   – Moz Research

78%

78% of U.S. adults believe it is very important to look up info about people and/or businesses online before deciding to interact or do business with them.

   – Harris Interactive


Tools and resources to protect yourself

Curious to learn more about online reputation or digital privacy?

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Resource center

Check out our series of informative self-help guides and primers.

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Guide

What is online reputation management?

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Guide

The definitive guide to online reputation management

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FAQs

People-search FAQs

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