Essential Tips for Online Reputation in an Economic Downturn

Online reputation is more important than ever during an economic downturn. Get actionable tips on how to put your best foot forward online.

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About this guide

When the economy gets tough, online reputation becomes more important than ever. Prospective employers, clients, and collaborators will be searching online to see if you’re the right fit for their limited budgets.

If you’re applying for a job, what they find online can impact whether you get hired. If you’re trying to make a sale, search engines are where your business gets compared to the competition.

To ensure your search results are helping you and not hurting you, you need to learn how to affect the online conversation surrounding your name or your business’s name.

Read this guide to find out the key elements of your online reputation and how to solve common reputation issues, including:

  • Not showing up prominently online
  • Old, outdated information dominating your search results
  • Unwanted or embarrassing images
  • Having the same name as someone with a bad reputation

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A great online reputation starts with great search results

What shows up in the first page of the search results can make or break your career or your personal life


92% of users do not go past Page 1 for any given search.

   – Moz Research


78% of U.S. adults believe it is very important to look up info about people and/or businesses online before deciding to interact or do business with them.

   – Harris Interactive

Tools and resources to protect yourself

Curious to learn more about online reputation or digital privacy?

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