Any neurologist who has put out a shingle knows first-hand that there are a lot of misconceptions about the field of medicine they work in. Some patients think being sent to the neurologist is as good as a visit to the guillotine. Others are worried because they only vaguely understand what you do. And still, others are completely confident in a total misconception of your work and how it’s done. So, if you need to use neurologist social media management and other online tools to help your patients or their families, here are three good ways to do it.
1. Make answering questions part of your neurology social media campaign
While you obviously can’t answer every single question you’re asked via social media, taking the time to answer basic questions when they’re asked can put patient concerns to rest, quell the concerns of family members, and even pay dividends by giving you a better online reputation. If a question is too involved to answer directly, consider offering up a link that has a good summary of the answer, if possible; it’s a good way to get real value from your neurologist online marketing.
Remember to keep it in layman’s terms. As any neurologist knows, even people with serious conditions often develop their understanding of neurology from television shows more interested in drama than medical accuracy. Keeping it to terms your patients will understand will often be reassuring, and make your neurology practice’s social media strategy more effective.
2. Show a personal touch as part of your doctor’s social media strategy
Doctors, in general, can have a bit of a “reputation deficit;” that is, by the nature of your career, people can have negative associations towards you, despite everything their rational side is telling them. A good way to fill that deficit, and engage in some reputation management, is to show that you’re more than some guy in a lab coat and a clipboard; you’re a person.
There’s such a thing as too personal; you don’t want to post family photos on your professional practice’s Facebook Wall, for example. But don’t hesitate to thank people for their kind comments, or to mention that an idea was a smart one, or tell someone their joke made you laugh. Including this in your neurology social media campaign will both put patients at ease and help you develop an online reputation as somebody who cares.
3. Get into your profession
It helps many patients, especially worried or confused ones, to explain exactly what it is that you do as a doctor. So, you should comment on studies in your field that have entered the wider news field, especially if they’re dramatic or sound a little too good to be true. If a medical drama you’re a fan of gets something horribly wrong on the latest episode, weigh in and explain what’s medicine and what’s just Hollywood looking for a good story. Write about common misconceptions about neurological ailments, and help break down stereotypes. Offer advice for teachers dealing with students suffering from neurological disorders. By providing ideas, thoughts, and details, you’ll engage the larger community and help put patients and their families at ease.
If you’re not quite sure where to start building your neurologist social media management strategy, contact ReputationDefender. We help doctors in all disciplines develop a stronger online reputation and a better, more engaged social media network. So, put patients at ease and represent neurology the way it should be: Contact ReputationDefender today.