Google business reviews can strongly affect professional reputations. Although Google Places is a valuable resource, unfair or inappropriate place reviews are plentiful. Unfortunately, members of the public tend to give stock to all reviews, no matter how dubious.
Although most businesspeople do their best to monitor online reputations, it’s often a difficult task. The Web changes at an alarmingly fast rate. Search engine results require constant monitoring. When negative information is posted, it can have an immediate effect on customer relations. If customers read misleading or false rumors about firms, they may immediately start doing business with competitors. Unfortunately, many people are all too willing to believe rumors without checking the facts for themselves.
Sometimes, it’s possible to correct unfair or incorrect Web postings with little difficulty. GOogle business reviews are often fairly permanent. However, there are still ways to work around negative reviews to limit their effect. This process can involve simply posting responses to questionable reviews. In general, the public appreciates exposure to both sides of any controversy.
Though Google business reviews are highly valued by Web researchers, they are hardly the only relevant Web reviews. A number of different websites feature thoughtful reviews from trustworthy authors. One can at least partly counteract negative reviews by encouraging honest customers to post fully positive reviews of their own.
Keeping track of Google business reviews and other online postings can quickly become overwhelming. For this reason, many businesspeople have resorted to hiring Internet reputation monitoring services. Reputation monitors diligently watch search engine results and closely safeguard valuable brands. Unfortunately, online rumors take a major toll on unwary businesspeople. Instead of reacting to these rumors, aggressive entrepreneurs counteract rumors with forceful, ethical means. Ultimately, it’s worth taking drastic measure to protect corporate brands. For one excellent reputation protection resource, see ReputationDefender.