Why Doctors Need a Strong Online Presence

Why Doctor Online Presence Matters

Patients choose their doctors for any number of reasons, but a patient can't choose to see you if they don't know that you're available. This is where a strong medical practice online presence first makes itself known; if you invest in a professional website and local search engine optimization, your name will be among the first that prospective patients will come across when searching for a doctor in your field, or even just a doctor in general. Being foremost in a patient's mind is the first step to a patient finding their way to your office.

Secondly, the Internet gives you the ability to connect with patients not just as a medical professional, but as a person. Any doctor knows that many patients are scared of them, whether because of bad experiences in the past or phobias, and these patients look for a doctor with a strong bedside manner. It's hard to establish that with just a referral from a fellow doctor or a listing in the phone book, so having a doctor's social media presence or blog available, where you discuss medical issues in a fun, open way, can help to put potential patients at ease.

A Medical Practice's Online Presence Can Help You Do Your Job

Similarly, being online allows patients to better connect with you as both a doctor and a person. It's been shown that the more trust a patient has in their doctor, the more likely they are to follow that doctor's advice and the less likely they are to skip appointments, forget medication, or avoid medical care. So, establishing that trust will not only help your patients, but help make you a more effective doctor.

Have questions about online reputation management? Talk to an expert

That said, it can be difficult for a doctor both to evaluate their online reputation and work out strategies to improve it. That's where ReputationDefender comes in. At ReputationDefender, we have years of experience in developing a doctor's online presence in all fields, helping them to better connect with patients, and find more patients for their practice. So, if you're a doctor who wants to leverage the power of the Internet to better help your patients and your practice, call ReputationDefender today; we'll put you in the medical limelight.

Photo credits: World Bank Photo Collection, Mercy Health

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