Branding, especially with modern technology, is no longer a technique used exclusively by large corporations for their products. Now anyone, and everyone, has their own brand, especially those who specialize in work that puts them in the public eye. In particular, actresses must be aware of, carefully maintain, and monitor their actress personal branding or else their brand will be set for them by gossip and reviews.
What is Actress Personal Branding?
Personal branding is, simply put, how you present yourself as a person in a professional sense. For an actress, this would mean having a specific image that you present as part of your search for work. If you've had headshots taken and have a professional site hosted online, you've been building your personal brand as an actress, intentionally or unintentionally. A full strategy for personal branding will include reputation management and a strong online reputation component.
How Does Personal Branding For Actresses Help?
The key point about actress branding and reputation strategy is that it presents you as a unique, specific individual who brings something to the table that no other person can match. It might be that you have specific skills and achievements, such as fight training, the ability to speak multiple languages, or a mastery of circus arts. Everything from the headshots you take to the audition reels you post online will help you define that brand. By engaging in personal branding and developing an actress reputation strategy, you'll stand out to directors, casting agents, and others whose attention you need to land auditions and roles.
How Concerned Should I Be About Typecasting With Personal Branding?
Being typecast can be a real problem for actresses; it can limit the roles they'll be considered for and even put them out of work if there's no need for their â€œtype.â€ But personal branding, done properly, can actually be used to help prevent typecasting. If your agent or manager alerts you to potential problems in that area, you can adjust your personal branding to fend off typecasting and be considered for a wider range of roles.
How Big of a Role Does the Internet Play In Personal Branding for an Actress?
The Internet is often crucial for building a personal brand. Managing your online reputation and presenting yourself professionally often will be a large part of creating and maintaining a brand. A carefully curated Internet presence can often make the difference between getting a callback and never getting the call.
What Issues Should I Be Aware of While Working On My Personal Branding Campaign?
First, that part of the campaign will be dealing with smear campaigns, gossip, and other problems that face anyone building a strong online reputation. Success can breed jealousy, and rumors are a common problem many actresses struggle with as they build their careers.
Secondly, actress reputation management doesn't have to be something you do on your own. ReputationDefender can help you find the ideal platform to build your personal brand and teach you online reputation strategies that keep rumors from affecting your career. Don't let reputation management become your only job. Focus on your art with ReputationDefender.