As with any other medical discipline, psychologists need to build a professional brand to get themselves out there. It's true that this is important for marketing purposes, but it's also key for potential clients as well. How you brand yourself online can be an effective method of demonstrating what kind of a psychologist you are and helping potential clients decide whether or not you'd be a good fit for their needs before they enter your office. In other words, proper psychologist personal branding means potential clients can get the help they need.
How Do I Build A Personal Psychologist Brand?
Start by seeing where your brand stands right now. Run your name through search engines and see where you come up. Many can be surprised by what's being said about them online, whether it's positive or negative, and want to weigh in. However, it's important to keep patient confidentiality foremost in your mind when looking through search results. There are moments where you'll have to accept that you can't tell your side of the story.
If you're able to address patient concerns online, by all means do so. Professional behavior online reflects positively both on yourself and the profession, and helps build a strong psychologist brand. Always respect confidentiality, and consider the person before engaging them, even privately. If you believe that it might cause more problems for the patient than it solves, you might want to accept it and move on.
Where Does Social Media Fit In With A Psychologist's Personal Brand?
Social media is a strong tool for psychologists. You should also take the opportunity to set your personal social media profiles to be more private, if you haven't already. This is both good policy in general as it helps keep patients who may not be clear on personal boundaries and that you interact with them strictly in the professional sphere, and can allow you to step away from your role as a psychologist when you leave the office. Social media will help you build the best possible personal psychologist image.
Next, you need to build a professional online presence that reflects you as a psychologist. The easiest way to do this is to offer a mix of perspectives on your profession online, and sharing articles about the discipline. If you have a specific type of analysis you prefer to use, focus what you share on that type of analysis. Discuss advances in the field, interesting case studies that have been published, and other work that you find of interest. In many cases, building a strong personal psychologist image is simple as being signed into your professional social media accounts and clicking the Like or Tweet buttons.
Share what interests you.
Don't hesitate to have fun online. For example, if a TV show gets something about the psychology profession, or the science, wildly wrong, don't hesitate to tease the writers a little. It's a good way to both help educate the public and make yourself a bit less intimidating to potential clients. If they feel they can relate to you, it'll help them open up in therapy.
Can I Get Help Building My Personal Psychologist Brand?
If you're concerned about building your brand the right way, ReputationDefender can help. We help those uncomfortable with the Internet learn how to interact online and offer assistance with situations ranging from smear campaigns to online stalking. If you want to make sure your reputation as a psychologist is as pristine as possible, contact ReputationDefender.