The Yellow Pages is one of the most respected resources for finding information in America. Even with the Internet and smart phones, it's still often handy to have the Yellow Pages available to flip through and find merchants, small businesses, and other listings.
YP.com, the website of the Yellow Pages, is no different, but it does have an important feature the phone book itself doesn't: User reviews. Users are able to weigh in on each listing and as reviews collect, over time the site will assign you a rating. Here's how to remove negative reviews from YP.com that might unfairly drag down your rating.
Why Should You Delete Negative Reviews From YP.com?
Removing bad reviews from YP.com is important because one bad review can throw your entire rating out of whack. Even if there are dozens of satisfied customers, one or two angry reviews can make you seem a lot less friendly and customer focused than you actually are.
So how do you keep on top of these reviews and, more importantly, take down bad reviews on YP.com?
Start with tracking your business on YP.com and its reviews. The first step to addressing a negative review is to know about it immediately and react accordingly. Once you're aware of the review, you can go from there. You should be aware that YP.com indexes reviews from Citysearch.com, so if you get a bad review there, it may also pop up on YP.com.
This adds another problem in that Citysearch doesn't offer much contact information about individual critics, and no specific way to contact critics on the site itself. Reviews written on YP.com directly tend to use a Facebook account, so you will be able to at least reach out that way. Adding insult to injury, YP.com may assign star ratings from these syndicated reviews. Sometimes deleting a hostile review on YP.com can feel like playing whack-a-mole, but it must be done.
The phone book is still an important resource.
When To Reply To Bad Reviews On YP.com
This lack of communication tools cuts off a key aspect of addressing bad reviews: Contacting the customer to make things right. You can at least reply as a business to bad reviews and offer to see what you can do to make it up to them, but that will be public.
Another aspect to check is whether the review violates the company's Terms of Service. Reviews that YP.com defines as "deceptive" will be removed from the site. If you're fighting a customer trying to smear your good name for some reason, and can present evidence that they're being misleading, you may be able to get the review removed from YP.com.
Beyond that, the best way to change your ranking is to find the customers that value your business the most and get them to weigh in on your business. Ask them to write a review discussing what they like and their overall experience. The more reviews the better, but just make sure that they're honest and not overly glowing. That may get those reviews taken down!
If you're concerned about properly representing your business online, look no further than ReputationDefender. We're among the most experienced online at helping small businesses keep their reputations clearly and honestly presented and can help you deal with problems ranging from bad reviews to building an Internet presence that puts your best face forward. We'll even show you how to mitigate or remove negative reviews from YP.com and other sites. Keep your business in the black in terms of respect. Contact ReputationDefender today.