Lasik online presence is something that you have to focus on if you want to be successful. Even if you have a successful practice, you can only perform Lasik surgery on someone once. This means you don’t get a lot of repeat customers – and must therefore attract new patients all the time. Since there are so many people looking online, your presence must be intact.
To ensure you get the most out of your Lasik online presence, there are a few things that you shouldn’t do.
Don’t Make Up Reviews
You should never make up reviews. While it’s tempting to create a few false profiles and make up your own reviews to establish a Lasik online presence, this is the worst thing you can do. Almost every fake profile is found out – which can get you banned from the search engines. If your patients find out about it, it can also discredit you within the community.
Don’t Ignore Social Media
You can’t forget the importance of social media on your presence and your reputation. It’s easy to create profiles on Facebook and Twitter and it’s free to do. It’s also possible to have conversations monitored with social network alerts. This ensures you always know what’s being discussed in reference to your practice – even if it’s not on your Facebook wall.
Don’t Forget to Manage Your Reputation
Too many Lasik surgeons forget about managing their reputation. This is a dangerous practice because new information can appear in the search engines at any time. If you receive a bad review, an article with false information about you or something else, it could affect your ability to attract new patients. This is why you need to manage your reputation. To ensure your Lasik online presence is always positive, ReputationDefender can help with reputation managing services.