Resource Center / Online Reputation Management / 50 online reputation stats you need to know for 2019

50 online reputation stats you need to know for 2019

 | Updated
by Jennifer Bridges  @JenBridgesRD

digital overlay of face

For individuals and brands alike, the things that other people are saying about you on the Internet can have a profound effect on your real-world life. While a positive online reputation can be a boon—both personally and professionally—a negative online reputation can lead to a host of issues, including:

  • Lost employment
  • Relationship problems
  • Not getting into the college you wanted
  • Reduced revenue
  • Lack of customers
  • Staffing difficulties

To see how your online reputation impacts specific areas of your life and business, check out the following 50 statistics:


Employers are searching for you online. To ensure you are marketable, you need to construct a positive and professional online reputation.

1. 54% of employers have chosen not to hire a candidate based on something they found in his or her social media profiles. (CareerBuilder)

2. 66% of Millennials are worried that information about them may negatively affect impact their online reputation. (Domain.Me)

3. 70% of employers include social media as part of their screening process. (CareerBuilder)

4. 77% of recruiters check candidates on LinkedIn. (Jobvite) (PDF)

5. 57% of hiring managers are less likely to interview someone they can’t find online. (CareerBuilder)

6. 57% of Americans have posted something they later regret. (YouGov)

7. 69% of employers are performing search engine research in addition to looking at a candidate’s social media profiles. (CareerBuilder)

8. 47% of Americans, including 70% of Millennials, admit that potentially sensitive information is available about them online. (Domain.Me)


Your social media posts are now part of your transcripts. Make sure that your online activity gives you a boost—and not a black eye—when it’s time to apply for college. The best way to do this is to avoid posting anything controversial or inappropriate.

Have questions about online reputation management? Talk to an expert

9. 29% of admissions officers incorporate a search of a person’s social media into their application process. (Kaplan)

10. 98% of college-aged students use social media. (Experian Simmons)

11. 45% of American teenagers believe that social media has neither a positive nor a negative effect on their lives. (Pew Research Center)

12. 9% of admissions officers report revoking an incoming student’s admission offer due to a social media post. (Kaplan)


Your prospective dates will likely check you out online before meeting you. Will they be impressed by what they find? Review all of your social media profiles to be sure they present the best version of you.

13. 89% of people Google their matches before going on a date. (Hinge)

14. 80% of 18-to-35-year-olds have looked up their ex’s new boyfriend/girlfriend online. (Elite Daily)

15. 61% of women and 54% of men found something online that caused them to avoid dating someone. (Hinge)


People are searching for your company online and making purchasing decisions based on the information they find. Therefore, it’s important to have a strategy for generating good reviews and responding effectively to bad ones.

16. In Yelp ratings, every single star increase corresponds to a 5-9% increase in revenue. (Harvard Business School)

17. 27% of people searched online daily for a local business in 2018. This is more than double the results from 2017. (BrightLocal)

18. 96% of businesses believe brand and reputation can affect revenue, yet only 44% monitor that impact. (CareerArc)

19. A company’s reputation is responsible for at least half of a company’s market value. (Zignal Labs)

20. It takes nearly 40 good customer experiences to reverse the damage of one negative review. (Inc.)

Need advice on your online reputation issues? Schedule a free consultation

21. 57% of consumers won’t patronize a business that has fewer than 4 stars. (BrightLocal)

22. Negative online comments can lower stock prices. Researchers at USC’s Marshall School beat the S&P 500 by 7.9% with this data. (Science Daily)

23. One bad review can cost you up to 22% of potential customers. The risk increases to 59.2% for three bad reviews. Four or more negative posts drive this number to 70%. (Moz)

24. Consumers are willing to pay more for a product if the company selling it has a good reputation. (University of Technology Sydney)

25. 86% of people read local business reviews. (BrightLocal)

26. Online reviews impact 67.7% of purchasing decisions. (Moz)

27. 41% of companies that experienced a reputation crisis lost revenue. (Deloitte)

28. 45 percent of consumers reported finding something online that caused them to not do business with someone. (Denver Post)

29. 64% of people trust search engines the most when researching a business. (Edelman Trust Barometer)

30. 91% of 18-to-34-year-olds (and 85% of all consumers) believe online reviews are as trustworthy as personal recommendations. (BrightLocal)

31. 4 out of 5 individuals have decided against a recommended purchase due solely to negative information they discovered online (Cone Online Influence Trend Tracker)

32. 88% of consumers report being influenced by a customer service review when deciding to buy something. (ZenDesk)

33. 68% of consumers are more likely to use a local business due to positive reviews. (BrightLocal)

34. 78% of consumers trust recommendations from their friends and family vs. In contrast, only 14% trust company advertising. (Nielsen)

35. 74% of consumers use social media to inform their buying decisions. (Sprout Social)

36. 40% of people won’t want to use a business because of its bad reviews. (BrightLocal)

Have questions about online reputation management? Talk to an expert

37. 87% of individuals comparison shop for every purchase they make. (Mckinsey)

38. A single point increase in a hotel’s Global Review IndexTMI causes up to a 0.89% rise in price, a 0.54% growth in occupancy, and a 1.42% jump in revenue per available room (RevPAR). (Cornell University)

39. Displaying reviews on your website can increase a company’s conversion rates by 270%. (Spiegel Research Center)

40. 70% of consumers read four or more reviews, and 20% look at 11 or more. (BrightLocal)

41. When consumers compare two items with similar ratings, they are more likely to purchase the product with the most reviews. (Association for Psychological Science)

42. 30% of individuals place a high value on a business’s response to reviews. (BrightLocal)

43. 67% of B2B buyers consider peer reviews a very important part of their decision-making process. (Demand Gen Report)

44. 11% of review readers require a company to have a perfect 5-star rating before they’ll do business with it. (BrightLocal)


If your company has a bad online reputation, it will be harder to hire new employees. Investing in reputation management techniques can help you make your business more attractive.

45. Companies with a poor reputation have twice the hiring costs of companies with good reputations. (LinkedIn)

46. 95 percent of job seekers surveyed say an employer’s reputation impacts their decision. (Glassdoor)

47. 76% of job seekers probably won’t accept an offer of employment from a company with a negative reputation—even if they are currently unemployed. (Corporate Responsibility (CR) Magazine)

48. Turnover costs for businesses with a bad online reputation are 28% higher than for businesses with positive online reputations. (LinkedIn)

49. 64% of people have stopped purchasing from a company after learning that it treats its employees poorly. (CareerArc)

50. 92% of people presently employed would abandon their current job to take one with a company with a stellar reputation. (Corporate Responsibility (CR) Magazine)