The Real-World Effects of Online Reputation Management

Real-World Effect of Online Reputation Management


For infrequent, casual, and heavy Internet users alike, online reputation management (ORM) can make a substantial impact on their physical lives. In this article, we will elaborate on some effects of online reputation management and how it can contribute to a better overall appearance, both online and in the real world, and how you can clean it up.


A better-looking you

Today, far fewer jobseekers leaf through the classifieds section for the latest employment offerings. Rather, they scan the listings at HotJobs,, CareerBuilder, Craigslist, and other online hotspots to find the best opportunities available. Not surprisingly, employers now google applicants in earnest, resulting in a prospective employee pool largely defined by the strength of their online personas. Ensuring that only the most positive (and relevant) personal information appears in your Internet searches can mean the difference between a phone call from the new boss or an uncertain future in a teetering stack of resumes.

A 2010 study completed by Microsoft revealed that 79 percent of hiring managers and recruiters do google applicants, and 70 percent of those prospective employers have rejected an applicant due to negative information found online.

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In addition, the complete lack of an online presence may prove detrimental to a jobseeker, as today’s highly competitive marketplace demands immediate access to easily digestible information that reveals, in brief, who you are. More often than not, those with a positive, robust online presence make the cut.  Remember that there are real-world effect of online reputation management.


Lovers, friends, and acquaintances

As in the job marketplace, social media and the real world are now inextricably linked, with mixed results. Maintaining a positive online presence, even among your close friends, can impact your social life and affect the way others treat you. At present, Facebook claims more than 500 million users worldwide, with an average of 130 friends per user. If you fall into the category of users with 130 (or more) friends, how many of them do you consider close, active friends? How many would you describe as acquaintances or people you barely know? Chances are, several of your “friends” are people you seldom or never interact with, even though each of them can see your latest photos, status updates, and wall posts. When navigating the intricate web of social networking, you should always strive to radiate the image you want others to see, as real-world discussions about what a particular “friend” said or did on Facebook now occur with increasing regularity.

If seeking romance via one or more of the many dating sites on the Web (including Facebook), one should remain highly vigilant in regards to personal privacy. A new “friend,” romantic or otherwise, should only have access to the information you feel comfortable giving out. Reviewing your personal privacy settings on Facebook, MySpace, and other social networks is always a good idea. And remember, a status update about last night’s date reaches everyone on your contact list.


How to manage your online reputation and reap the benefit effects of online reputation management

For starters, a simple google search of your name helps determine where you stand, using your full name, middle initial, your middle name, an old nickname, and other pertinent factors that others might input when they look for you. Any information that shows up, be it positive, negative, or neutral, can be found by any and all who conduct the same search.

Next, make a list of the websites where you or your personal information appears. You can divide this list by sites that you either have direct control or no control over. Further subdivide by sites containing profiles, work history, and information pertaining to your personal interests.

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See anything you don’t like? You can easily change this on a particular site if you signed up for it. Login, fix the privacy settings, remove the unwanted data in your profile, and/or provide updated information as needed. These changes won’t take immediate effect in your personal Google searches, but they will be reflected down the road.  These are some of the effects of online reputation management.

If the unwanted data appears on a site you cannot manipulate, ReputationDefender can help remove and suppress this information. Through the combined power of MyReputation and ReputationDefender, the professionals at ReputationDefender possess the right tools to manage and repair your online reputation, with proven results both online and in real life.

Contact us for a free consultation

ReputationDefender® consultations are:

  • Free and without obligation
  • Discreet and confidential
  • Conducted by a reputation management expert
  • Tailored to your specific case

For immediate assistance, call: 877-492-5209 877-492-5209


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