Acting is a difficult job, and part of the hard work any actor does is creating a brand and making it something the public wants to see. The good news is that the Internet makes it simple to do this. Here are a few examples of actors who've built a personal brand and how they did it.
George Takei is best known as Sulu on Star Trek, although he's worked steadily as an actor since then. He's also built a personal brand and a massive following not with Star Trek fans but simply by sharing. Takei's Facebook is incredibly popular, even among people who've never seen an episode of Star Trek or the plays he currently stars in, as Takei finds and shares an enormous number of images with his fans. The content ranges from images that pertain to Takei's political opinions to cat photos and fan images. It gives him both a distinct personal brand and an enormous marketing platform.
It helps that Takei is often very self-deprecating in his humor. Despite being in his seventies, he was happy to promote his play by strapping himself into a harness and pretending to be Spider-Man.
Will Sasso is best known for his regular work on television on shows such as MadTV, and for his big-screen turn as Curly in "The Three Stooges". However, Sasso has built a brand as a comedian lately not through appearing in television episodes, or in movies, but in six second video clips.
Sasso regularly uses Vine, a social network to post his work as a comedian. For example, Sasso's brief clips featuring him driving while impersonating Arnold Schwarzenegger have gone repeatedly viral. Other skits, such as Corey the College Student, are equally popular, and they're mixed in with Sasso's observations about his personal life and film sets. To boost his videos' popularity even further, Sasso often compiles the clips into YouTube collections, making them simple to share. The results are an incredibly popular comedy feed that draws fans and increases the awareness of his brand, while showing off his diversity as an actor.
Wilson is, of course, Dwight Schrute on the incredibly popular sitcom "The Office." Wilson was faced early on with a difficult problem: How to avoid being typecast as the awkward and clueless guy?
Wilson did it through his Twitter feed. Using 140 characters at a time, Wilson has shown his diversity as a comedian, ranging from mocking oversensitive bloggers to teasing the French about their newfound helpfulness to observations on drinking fountains. In the process, he's collected millions of followers and made it clear that Schrute is a character, not Rainn Wilson.
If you're not sure how to build your brand, whether it's through social media or just by staying on top of what people are saying about you, ReputationDefender can help. We'll provide you with all the tools you need to track your reputation, and can show you the strategies to use when you're faced with vicious gossip or rumor. An actor's reputation, professional and personal, is often key to landing auditions and working steadily. Help ensure your success by contacting us today.