#7 on the New York Times Best Sellers List

arianna huffington

“As the founder of ReputationDefender, Michael Fertik is already a visionary entrepreneur. With the Reputation Economy, he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools to build authentic digital reputations and be the architects of our own digital futures.”

Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group and the author of the #1 Bestseller, Thrive

Reid Hoffman

“In the Networked Age, as we share more and more information about ourselves online, reputation becomes an increasingly essential asset. While many people are vaguely aware of this fact, few have thought about it as deeply as Michael Fertik has. His new book shows the many ways that we produce data about ourselves — and how we can harness the power of reputation to thrive in our new highly transparent, highly connected world.”

Reid Hoffman, co-Founder and Chairman of LinkedIn and author of the bestsellers The Start-Up of You and The Alliance

andrew keen

“Michael Fertik is that rare beast; a tech CEO who thinks critically, writes beautifully and isn’t scared of exposing the inane group think that corrupts most of Silicon Valley. Not only is Fertik the world’s leading authority on our new reputation economy, but he’s invested his considerable intellect in writing the definitive study of this economy. A must read by technology’s most provocative CEO/writer.”

Andrew Keen, author of Digital Vertigo and Cult of the Amateur

About the author

Michael Fertik is the founder of ReputationDefender, the largest and most established online reputation management firm in the world. Fertik’s mission for years has been to educate people about their online reputations and to innovate the ways in which the average consumer can protect themselves, their data, and their online reputations from the forces that (not quite benevolently) govern the Internet.

Follow him on Twitter @michaelfertik or watch him in action on the Reputation.com YouTube page.

michael fertik