How important is your reputation?

When your reputation is mission critical, ReputationDefender® Elite offers the most powerful reputation management tools available anywhere

search

World-class expertise

ReputationDefender Elite solutions are fueled by over a decade of reputation management research by top data scientists. No other company offers a comparable level of expertise.

Unique, personalized solutions

No two engagements are the same. We thoroughly analyze your situation to develop a multi-pronged approach designed specifically for the reputation threats you face.

powerful results icon

Powerful results delivered quickly

Our proprietary technologies and crisis management expertise allow us to quickly improve your online reputation, even if you’re still facing active reputation attacks.

Discreet and confidential

Improve your reputation without leaving a trace. All Elite engagements are handled by a dedicated team of specialists who understand the importance of being meticulous, careful, and discreet.

high touch icon

High-touch service

Be as hands-on or hands-off as you like. Our Elite specialists will reach out proactively to you or your team, and you can contact them directly whenever you have questions or concerns.

Online reputation statistics

number one

Reputation risk was cited as the #1 strategic business risk on a survey of 300 top global executives.

– Deloitte

90 percent

Ninety percent of executive recruiters screen candidates online before making a hire.

– ExecuNet

75 percent

Reputation risk is the greatest risk facing companies, with as much as 75% of a company’s value based on reputation.

– Economist Intelligence Unit

Contact us for a free consultation

For immediate assistance, call: 877-492-6707877-492-6707

ReputationDefender® consultations are:

  • Free and without obligation
  • Discreet and confidential
  • Conducted by a reputation management expert
  • Tailored to your specific case

Why ReputationDefender Elite?

ReputationDefender® Elite is designed for situations where standard online reputation management approaches just won’t cut it. Our Elite clients have prominent public personas—or want to avoid developing them.

Most Elite clients fall into the following categories:

  • Brands and companies
  • CEOs, executives, and business leaders
  • Celebrities, politicians, and influencers

Compare standard ReputationDefender with ReputationDefender Elite

Defender®Defender® Elite
Client profile
NotabilityAverageHigh
Search volumeLow to moderateModerate to extensive
Pre-existing online presenceLittle or noneModerate to extensive
Type of threatBlogsCustomer reviewsLocal newsNational or global mediaViral images and videoPublic relations issues
Engagement Profile
Duration12 monthsVariable
Content publication requiredOptional
Technological search signalling
Custom, multi-pronged approach
Engagement Targets
Search results
Image & video results
Search suggestions
Search autocomplete
Optimize existing websites

Elite Services & Deliverables

search management

Search management

Reorder your search results to amplify true, positive materials and de-emphasize attacks or misleading items.

autocomplete

Autocomplete & search suggestions

Change the suggested terms that people see when they start searching for you or your company.

seo consultation

SEO consultation

Get the most mileage out of your existing Web properties with actionable advice on how to leverage them for reputation gains.

Images & video remediation

Control which images and videos appear in your main search results, your knowledge graph, and in image and video searches.

Strategic publication

If you or your business lack content that accurately reflects you online, we can build a network of positive, quality materials that promote your reputation naturally and effectively.

analysis and reporting

Analysis & reporting

Receive detailed reporting and on-demand consultation for any type of reputation issue and the progress of your engagement.

Typical engagement scenarios

Not sure if ReputationDefender Elite is right for you? Below are two scenarios that represent typical online reputation management issues requiring Elite intervention.
typing on a laptop

Brand haunted by old news

Scenario

Past mistakes by a previous executive team continue to dominate the search results, steering consumers to incorrect, outdated materials. In the news media, old issues continue to dominate, overshadowing recent successes. Hostile bloggers further highlight the negative.

Solution

We use technological search tools to push down the old, outdated search results. At the same time, we push up more relevant, recent materials. In parallel, we conduct SEO work with the company and mount a strategic publication plan.

Executive being maligned

Scenario

A former lover with an axe to grind makes up scandalous allegations against a successful executive. Crude, doctored photographs begin to appear in the executive’s search results, which attract attention from bloggers and the media. As a result, a potential hire ceases negotiations and a prominent client suspends orders. In addition, threats are made anonymously against the executive’s family.

Solution

We begin robust, Deep Web privacy monitoring and protection for the executive and affected family members. Search remediation technologies are used to suppress the doctored photos and negative press. Under advisement from the ReputationDefender® Elite team, the company’s PR department publishes strategic news releases to change the online conversation.

Ready to learn more? Call us at 877-492-6707877-492-6707 or
Schedule a Consultation

Excerpt from an Elite movement report, tracking the progress of search remediation
Less competitive negative sites are quickly suppressed.
elite reporting graph
More competitive sites show some initial progress, followed by a period of regression as search engines test out new trends. Eventually, the trend is proved true and the negative site drops permanently.

Frequently Asked Questions

How is this different from a standard ReputationDefender engagement?

Standard ReputationDefender engagements rely on strategic content creation and publication. Elite engagements instead rely on a suite of proprietary technologies designed to influence broad search trends around your name or company name. New content is sometimes helpful for Elite engagements, but it isn’t always necessary.

That said, the techniques employed in Elite engagements are very resource-intensive and expensive. If you can solve your issues through a standard ReputationDefender engagement, you should consider it.

I need to keep a low profile online. Can you still help?

Yes. Since Elite engagements are largely technological, we can often work entirely with pre-existing positive content that exists in your search results already. Our efforts will look completely natural—because they are. All we do is influence the order of the materials that are out there, drawing attention away from negative or misleading content.

How do your proprietary technologies work?

We can’t disclose the specifics, but broadly speaking, the technologies we use work by influencing search patterns. This makes it more likely that people will find relevant, positive materials about you or your company. Once people start finding and interacting with positive content, their behavior sends signals to search engines about what information is important to them. As a result, search engines reorder the results to better represent your reputation.

Can I get references or speak to past Elite clients?

It depends. As you can understand, discretion is extremely important to our Elite clients, and most are not willing to speak to third parties they do not already know. However, occasionally we do have clients who are willing to serve as references, under specific circumstances. On request, we can reach out to potential references on your behalf. If they agree to speak to you, we will put you in touch.

Can you coordinate with my public relations team on content strategies?

Yes, definitely. In fact, Elite engagements are often much more successful when we can work jointly with your PR or marketing teams.

Will ReputationDefender Elite make my search results look fake?

No, absolutely not. Since Elite engagements work predominantly with pre-existing content, your search results will be filled with natural links to real sites. If you do require the creation of new content, we will work with you or your team to design materials that faithfully represent you or your company.

Case Studies

executive looking out the window

Consultant misrepresented by the press

An internationally renowned business consultant contacted ReputationDefender because comments he had made on a news show had been taken out of context and used against him, spawning a raft of negative follow-up coverage.

Despite ongoing media attention, the ReputationDefender® Elite team successfully cleared the first page of his search results of all negative content.

Download

business meeting

Financial services firm maligned

A team of entrepreneurial financial experts launched an innovative company that gives consumers more control over their credit. Unfortunately, just as the young company started to achieve its first successes, it was mischaracterized by the press.

The ReputationDefender® Elite team aggressively engaged the company’s search results, pushing all negative content off of Page 1 within 3 months.

Download

lawyers reviewing contract

Defamed law practice

A law firm specializing in financial law was targeted by an online smear campaign, mounted by another firm facing bankruptcy. Although the targeted firm won legal relief from its attacker, negative third-party commentary continued to rank, leading to the loss of important clients.

We were able to suppress the firm’s negative content from the default Google results within six weeks, reversing the firm’s losses and allowing them to rebuild their client base unhindered.

Download

happy businessman

Philanthropist faces privacy and reputation threats

A prominent financier and philanthropist contacted us following a robbery in which his passport was stolen. The individual was disturbed that the thief had been able to track him down and break into his car. He was also worried that his search results painted a one-sided picture.

ReputationDefender® Elite removed his personal information from the vast majority of people search sites within 2 months and created the desired online image within 4 months.

Download

Ready to learn more? Call us at 877-492-6707877-492-6707 or
Schedule a Consultation