How important is your reputation?
When your reputation is mission critical, ReputationDefender® Elite offers the most powerful reputation management tools available anywhere
ReputationDefender Elite solutions are fueled by over a decade of reputation management research by top data scientists. No other company offers a comparable level of expertise.
Unique, personalized solutions
No two engagements are the same. We thoroughly analyze your situation to develop a multi-pronged approach designed specifically for the reputation threats you face.
Powerful results delivered quickly
Our proprietary technologies and crisis management expertise allow us to quickly improve your online reputation, even if you’re still facing active reputation attacks.
Discreet and confidential
Improve your reputation without leaving a trace. All Elite engagements are handled by a dedicated team of specialists who understand the importance of being meticulous, careful, and discreet.
Be as hands-on or hands-off as you like. Our Elite specialists will reach out proactively to you or your team, and you can contact them directly whenever you have questions or concerns.
Online reputation statistics
Reputation risk was cited as the #1 strategic business risk on a survey of 300 top global executives.
Ninety percent of executive recruiters screen candidates online before making a hire.
Reputation risk is the greatest risk facing companies, with as much as 75% of a company’s value based on reputation.
– Economist Intelligence Unit
Most Elite clients fall into the following categories:
- Brands and companies
- CEOs, executives, and business leaders
- Celebrities, politicians, and influencers
Compare standard ReputationDefender with ReputationDefender Elite
|Search volume||Low to moderate||Moderate to extensive|
|Pre-existing online presence||Little or none||Moderate to extensive|
|Type of threat||BlogsCustomer reviewsLocal news||National or global mediaViral images and videoPublic relations issues|
|Content publication required||√||Optional|
|Technological search signalling||√|
|Custom, multi-pronged approach||√|
|Image & video results||√|
|Optimize existing websites||√|
Reorder your search results to amplify true, positive materials and de-emphasize attacks or misleading items.
Autocomplete & search suggestions
Change the suggested terms that people see when they start searching for you or your company.
Get the most mileage out of your existing Web properties with actionable advice on how to leverage them for reputation gains.
Images & video remediation
Control which images and videos appear in your main search results, your knowledge graph, and in image and video searches.
If you or your business lack content that accurately reflects you online, we can build a network of positive, quality materials that promote your reputation naturally and effectively.
Analysis & reporting
Receive detailed reporting and on-demand consultation for any type of reputation issue and the progress of your engagement.
Typical engagement scenarios
Brand haunted by old news
Past mistakes by a previous executive team continue to dominate the search results, steering consumers to incorrect, outdated materials. In the news media, old issues continue to dominate, overshadowing recent successes. Hostile bloggers further highlight the negative.
We use technological search tools to push down the old, outdated search results. At the same time, we push up more relevant, recent materials. In parallel, we conduct SEO work with the company and mount a strategic publication plan.
Executive being maligned
A former lover with an axe to grind makes up scandalous allegations against a successful executive. Crude, doctored photographs begin to appear in the executive’s search results, which attract attention from bloggers and the media. As a result, a potential hire ceases negotiations and a prominent client suspends orders. In addition, threats are made anonymously against the executive’s family.
We begin robust, Deep Web privacy monitoring and protection for the executive and affected family members. Search remediation technologies are used to suppress the doctored photos and negative press. Under advisement from the ReputationDefender® Elite team, the company’s PR department publishes strategic news releases to change the online conversation.
Standard ReputationDefender engagements rely on strategic content creation and publication. Elite engagements instead rely on a suite of proprietary technologies designed to influence broad search trends around your name or company name. New content is sometimes helpful for Elite engagements, but it isn’t always necessary.
That said, the techniques employed in Elite engagements are very resource-intensive and expensive. If you can solve your issues through a standard ReputationDefender engagement, you should consider it.
Yes. Since Elite engagements are largely technological, we can often work entirely with pre-existing positive content that exists in your search results already. Our efforts will look completely natural—because they are. All we do is influence the order of the materials that are out there, drawing attention away from negative or misleading content.
We can’t disclose the specifics, but broadly speaking, the technologies we use work by influencing search patterns. This makes it more likely that people will find relevant, positive materials about you or your company. Once people start finding and interacting with positive content, their behavior sends signals to search engines about what information is important to them. As a result, search engines reorder the results to better represent your reputation.
It depends. As you can understand, discretion is extremely important to our Elite clients, and most are not willing to speak to third parties they do not already know. However, occasionally we do have clients who are willing to serve as references, under specific circumstances. On request, we can reach out to potential references on your behalf. If they agree to speak to you, we will put you in touch.
Yes, definitely. In fact, Elite engagements are often much more successful when we can work jointly with your PR or marketing teams.
No, absolutely not. Since Elite engagements work predominantly with pre-existing content, your search results will be filled with natural links to real sites. If you do require the creation of new content, we will work with you or your team to design materials that faithfully represent you or your company.
Consultant misrepresented by the press
An internationally renowned business consultant contacted ReputationDefender because comments he had made on a news show had been taken out of context and used against him, spawning a raft of negative follow-up coverage.
Despite ongoing media attention, the ReputationDefender® Elite team successfully cleared the first page of his search results of all negative content.
Financial services firm maligned
A team of entrepreneurial financial experts launched an innovative company that gives consumers more control over their credit. Unfortunately, just as the young company started to achieve its first successes, it was mischaracterized by the press.
The ReputationDefender® Elite team aggressively engaged the company’s search results, pushing all negative content off of Page 1 within 3 months.
Defamed law practice
A law firm specializing in financial law was targeted by an online smear campaign, mounted by another firm facing bankruptcy. Although the targeted firm won legal relief from its attacker, negative third-party commentary continued to rank, leading to the loss of important clients.
We were able to suppress the firm’s negative content from the default Google results within six weeks, reversing the firm’s losses and allowing them to rebuild their client base unhindered.
Philanthropist faces privacy and reputation threats
A prominent financier and philanthropist contacted us following a robbery in which his passport was stolen. The individual was disturbed that the thief had been able to track him down and break into his car. He was also worried that his search results painted a one-sided picture.
ReputationDefender® Elite removed his personal information from the vast majority of people search sites within 2 months and created the desired online image within 4 months.