Surgeons have gone through a lot. They have attended medical school and they have been working within the medical community to provide assistance to a lot of different people. A bad reputation can cause a surgeon to lose patients and make it hard to stay employed within the hospital or practice that he or she is currently at. Surgeon reputation management becomes a necessity.
The Internet is filled with information. A surgeon can find personal information listed incorrectly, find old malpractice suits online and much more. If any of this information is within the first page or two of search results, it can lead to a variety of problems for a surgeon’s reputation.
Surgeons have worked too hard to have their online reputation drag them down. Hospitals and patients alike care what the reputation of a surgeon is. To avoid a poor reputation and experience problems as a result, surgeon reputation management must be a focus.
Every surgeon needs to take the time to find out what is being said about them online. Negative reviews, bad press and much more can be seen online. If any of this is appearing, a surgeon needs to take an active step toward surgeon reputation management. This involves eliminating any negativity from the first few pages of a search.
Google, Bing and the other search engines make it hard to understand the rankings. They keep their algorithms secret and change them frequently. This can make it very difficult for an individual to effectively focus on surgeon reputation management.
ReputationDefender offers the ability to improve Google results. They have learned how rankings are affected and can add new data to change a reputation. Surgeons need a positive image and a good reputation. When they have anything less than perfect portrayed, their career is in jeopardy.