The definitive guide to online reputation management for individuals

Get actionable advice on how to solve common online reputation issues faced by individuals.

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About this guide

You may not realize it, but you are being googled all the time. Many companies and individuals are searching for information about you to make decisions about things like whether to hire you, purchase from you, approve your insurance claim, give you a loan—or even go on a date with you. Consequently, the impression that you make online can have significant offline consequences, both good and bad.

To ensure your search results are helping you and not hurting you, you need to learn how to affect the online conversation surrounding your name. Read this guide to find out what your search results “type” is and how to employ the right tactics to improve your search profile, including:

  • Creating your own website.
  • Getting verified on Google Business Profile (formerly Google Business Profile).
  • Creating a personal brand.
  • Writing blog posts.
  • Generating your own press.
  • Cleaning up your social media history.
  • Removing negative items you control.
  • Monitoring your name online.
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A great online reputation starts with great search results

What shows up in the first page of the search results can make or break your career or your personal life


92% of users do not go past Page 1 for any given search.

   – Moz Research


78% of U.S. adults believe it is very important to look up info about people and/or businesses online before deciding to interact or do business with them.

   – Harris Interactive

Tools and resources to protect yourself

Curious to learn more about online reputation or digital privacy?

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Resource center

Check out our series of informative self-help guides and primers.

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People-search FAQs

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