ReputationDefender: the original and the best

We pioneered the online reputation management space, and we continue to lead the field


Proven innovators

ReputationDefender LLC was founded to provide online reputation and digital privacy solutions for individuals and businesses. A wholly owned subsidiary of, we were the first business in the space and remain the industry leader.

inspired mission

An inspired mission

We believe that everyone has the right to be empowered online—whether that means controlling the spread of your personal information or the way you are portrayed to others.

backed by the best

Backed by the best

ReputationDefender is backed by respected Silicon Valley venture capital firms, including Twitter investors Kleiner Perkins Caulfield and Byers, Bessemer Venture Partners, Jafco Ventures, and the Floodgate Fund.

The ReputationDefender difference

Why individuals and businesses have relied on us for over a decade

proven and established

Proven and established

We’re the oldest company in our industry, with over 20 patents issued to us or our parent company.

strong customer base

Strong customer base

We have served over 1 million privacy customers as well as tens of thousands of online reputation clients, both individuals and businesses.

global focus

Global focus

Headquartered in California’s Silicon Valley, ReputationDefender also has offices in the UK and Arizona. We serve customers around the world in over 100 countries.

thought leadership

Thought leadership

ReputationDefender founder Michael Fertik frequently appears on national and international television and radio to discuss online reputation and privacy issues. He is also the co-author of two books, Wild West 2.0 (2010), and New York Times best seller, The Reputation Economy (2015).

We’ve got a great reputation

We consistently win awards for innovation, excellence, and customer service

  • 2011, 2012, 2013, 2014, 2015, 2016 American Business Awards “Stevie’s” Customer Service Department of the Year
  • World Economic Forum Global Growth Company
  • TechAmerica’s 2012 Entrepreneur of the Year: Founder Michael Fertik
  • Privacy by Design Ambassador: Founder Michael Fertik
  • World Economic Forum Technology Pioneer
  • Gartner Cool Vendor
  • Harvard University Innovation Lab Expert-in-Residence: Founder Michael Fertik
award logo montgage

We have terrific backers

Top venture capital firms have invested in ReputationDefender

August capital
icon ventures

Company timeline

Highlights from our corporate history

2006 – Michael Fertik founds ReputationDefender to protect the online reputations of businesses and individuals.

2007 – ReputationDefender relocates to Redwood City, in the heart of Silicon Valley, and continues development of its flagship ReputationDefender® search remediation product.

2008 – Following on the heels of strong growth, ReputationDefender receives Series A venture funding. The company introduces its first personal privacy products, both for individuals and families.

2009–2010 – Additional venture funding and aggressive R&D allows ReputationDefender to cement its lead in the quickly expanding online reputation management space. The company launches a series of strategic acquisitions, beginning with social network Ziggs. ReputationDefender also partners with AOL to provide privacy services to its customers.

2011 – The World Economic Forum names ReputationDefender a Technology Pioneer and Global Growth Company. ReputationDefender changes its name to (now the parent company to today’s ReputationDefender). The company secures a $41 million series D funding round from August Capital.

2012 – launches its review management platform, for Business, and begins developing SMB and enterprise offerings.

2013 – acquires UK-based Reputation 24/7, which becomes the European office for the company. also acquires the PaperKarma and MySocialCloud apps.

2014 – makes strong gains in the enterprise automotive and healthcare spaces, signing contracts with major national brands. The company adds an office in Tempe, Arizona.

2015 – Shrey Bhatia becomes president and CEO of, taking over daily operations to allow Michael Fertik more time for reputation-related advocacy work. The company continues strong growth, opening a satellite office in Hyderabad, India.

2016 – ReputationDefender LLC is formed as an independent, wholly owned subsidiary of, to allow the individual/small-business and enterprise sides of the company to grow as quickly as possible. Richard Matta takes over as CEO of the newly re-invigorated ReputationDefender brand.

Learn more about ReputationDefender

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