Secure Your Right to Be Forgotten
For only £250, our online reputation experts will manage the process of submitting your right to erasure request for you.
ReputationDefender by Norton has helped tens of thousands of individuals and businesses worldwide control their search results since 2006.
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What is the Right To Be Forgotten?
The GDPR gives all individuals the right to request that organisations remove and delete their personal data, both online and offline. Today, the right to be forgotten is commonly used as a way for individuals to remove information from the internet.
The right to be forgotten came to prominence following a 2014 EU Court of Justice judgement, which set the precedent for the right of erasure. Although it appears to be relatively straightforward, the right to be forgotten is much more complicated in practice, as individuals cannot simply request for any and all information to be removed.
Organisations don’t always have to do it, and the circumstances under which the right to be forgotten applies are very specific. Furthermore, it does not apply to business information.
An individual has the right to have their personal data deleted if:
- The personal information is no longer required for the original purpose the organisation processed or collected it for
- An organisation relies on consent as a lawful basis for processing personal data and an individual subsequently withdraws consent
- An organisation relies on legitimate interests as justification for collecting or processing an individual’s personal data, said individual objects, and the organization lacks overriding legitimate interests to continue processing the data
- An individual objects to an organisation processing their personal data for direct marketing purposes
- An organisation processed an individual’s data unlawfully
- An organisation must erase an individual’s personal data to comply with legal obligations or rulings
- An organisation has processed the personal data of a minor to offer information society services
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The following reasons cited in the GDPR override the right to erasure:
- The personal data is being used in exercise of the right of freedom of information and expression
- The personal data is being used to perform a task that exercises an organisation’s official authority, or as part of a task that is being undertaken in the public interest
- The personal data being processed is required for public health purposes and therefore serves in the public interest
- The personal data processed is required to perform either occupational or preventative medicine (this is only applicable where said personal data is being processed by health professionals who are subject to legal obligations of professional confidentiality)
- The personal data contains important information which serves the public interest, historical research, scientific research or statistical purposes, and where the deletion of that data would be likely to impede or halt progress towards achievement of the goal the data was processed for
- The personal data is being used in the exercise of a legal claim or the establishment of a legal defence
- It is also acceptable for an organisation to request a ‘reasonable fee’ or deny a request if that same organisation can justify the request to be unfounded or excessive.
How Can ReputationDefender Help Me With My Right to Be Forgotten Request?
Each request will have to be evaluated individually, and there are many variables at play. Add the technical burden of keeping track of all the places an individual’s personal data is processed or stored, and it is easy to see why the new privacy rights of the GDPR can be a substantial burden for an individual taking on this task personally.
At ReputationDefender, we are well positioned and vastly experienced in making right to be forgotten requests on behalf of our clients. Though we can not guarantee any removals, we have overseen countless successful removal requests since the 2014 ruling.
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Frequently asked questions
Yes – you can not request for information to be removed simply because you do not like what you see.
For the most part, exceptions to the RTBF revolve around freedom of speech, public interest and freedom of information.
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