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How we put you in control
The process of changing what appears in your search results, explained
1
Situation analysis
Our reputation experts use proprietary methods backed up by over a decade of research to analyze the search results for you or your business and come up with the most efficient, effective plan of action.
2
Content creation
We create high-quality, professional content based on your specifications and our analysis, customized to rank in you or your business’s search results.

3
Content review
You review and approve all content and media prior to publication, using our intuitive client dashboard.
4
Strategic publication
We publish your content to a wide range of sites according to a customized schedule designed to maximize impact.
5
Asset optimization
We structure the link profiles and metadata of your sites to push up the search results you like. We can promote pre-existing sites or the new content we create—it’s your choice.

6
Search engine signaling
Your new content begins to appear in Google and Bing searches. As people interact with it, search engines realize that the items you want to promote are more relevant than what was ranking before.
7
Search results reordering
Over the course of a few months, the search results for you or your business get recalibrated, with positive items drifting up and negative items drifting down.

8
Reputation reinforcement
Once your objectives have been achieved, we continue low-level content creation and site optimization to reinforce positive trends and strengthen your reputation against any future threats.
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Frequently asked questions
It depends. In some cases, you can get content removed, and we will take this path when available. However, in many cases, your best bet is to suppress negative content instead. We will go over the options for your specific situation when we conduct your free telephone consultation.
Our reputation experts analyze the search results for you or your business and come up with the most efficient, effective plan of action.
We then create and publish high-quality, professional content based on your specifications and our analysis, customized to rank highly in the search results.
As people interact with the new content over time, search engines realize that the items you want to promote are more relevant than what was ranking before. This leads to positive items drifting up and negative items drifting down, where they are less visible to searchers.
Be wary of any online reputation management company that offers guaranteed results. These claims are typically little more than bait-and-switch schemes that will cost you time and money.
We’re the oldest and most reputable reputation management company out there, part of the trusted Norton brand, and we provide quality results that make our clients happy. That said, the Internet is an extremely complex ecosystem that is constantly changing, so we can’t guarantee success in every single case.
Think about it: would you trust a doctor who guarantees to cure your illness or your money back? Probably not. It’s better to look for an honest doctor with a track record of success. The same holds true with online reputation management.
The ReputationDefender difference is that we provide real results that last, using above-board, “whitehat” techniques that search engines respect. We have built our reputation on quality, and that’s why we’re still here, more than 10 years after we founded the online reputation management industry.
The same can’t be said for all of our competitors. We’ve seen a number of fly-by-night operations come and go over the years, making exaggerated promises or using shady techniques to try to game search engines. It might work for a while (or not), but the results always disappear eventually. Sometimes, they even backfire, getting you blacklisted with Google and making future reputation management very expensive and time consuming. Do you really want to risk that?
What ReputationDefender clients say
“I was absolutely surprised, astonished and thankful… I believe in them so strongly that I recommend them to all my professional friends.”
Contact us for a free consultation
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ReputationDefender consultations are:
- Free and without obligation
- Discreet and confidential
- Conducted by a reputation management expert
- Tailored to your specific case