Car rental companies have to do a lot to market to the general public. There is a lot of competition with rental cars and some are from national agencies. This means that car rental small business marketing has to be effective. There are four strategies that any car rental company can implement in order to get quality results.
SEO or search engine optimization is a very valid tool for car rental small business marketing. All the search engines are being used by consumers to find rental cars. Therefore a rental car company needs to ensure they can be located within the search engines. The use of keywords, backlinks, videos and more will go a long way to ensuring this can happen.
2. Review Monitoring
Review monitoring is also important with car rental small business marketing. An online review can tell a consumer a lot about the rental car company. The cleanliness of the cars, the customer service and the price will all be discussed in reviews. If there are any negative reviews, it will make it hard to attract a low of new customers.
Review monitoring can be made simply by ReputationDefender. With dashboards and other tools available, it’s possible for a rental car company to take ownership of online reviews.
3. Informative Website
An informative website is very important. Consumers want to know why they should choose one rental car company over another. They will visit the website to get more information. Therefore the website should have such details as the type of cars, the pricing and much more.
4. PPC Advertising
PPC Adverting is another car rental small business marketing strategy. Pay per click advertising involves placing a graphic banner on other websites that would be of interest to those looking for a rental car. A small amount of money is paid for each click on the banner.