Fame On You

Source: AdWeek

Date: Dec 17, 2007

By: Barbara Lippert

Link: Online story


In leading advertising magazine Adweek, Barbara Lippert delivers an interesting commentary on the "cult of celebrity" and how it impacts the way in which consumers experience content. Trends expert Ann Mack of J Walter Thompson lauds ReputationDefender as a company that can help individuals find and manage hurtful and inaccurate information on the Internet.

The amateur video shows a shirtless, intoxicated David Hasselhoff lying on the floor with a piece of hamburger hanging from his mouth. Off camera, his teenage daughter, Taylor, is telling papa Hoff he can’t have any (more) alcohol or he’ll be kicked off his TV show. He tries to respond coherently, but instead turns his back to the camera as we see the detritus of his not-so-happy meal.

The potentially damaging tape, which was leaked last spring, has received more than 1 million YouTube hits, and even made it to the TV entertainment news shows and their end-of-year recaps. The public’s desire to see the underbelly of Hasselhoff’s private life (although, given the way it looked in the video, perhaps not his actual belly) was equaled by its fascination with celebrity trips to jail, rehab and other assorted family dramas. In terms of celebrity meltdowns, the past 12 months have been a feast for the senses

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