Link Equity


The definition of link equity is the value that Google and other search engines give to a website, based mostly on the history of a site, the number of inbound links, and other measures of the site’s authority. Link equity tells you how much power your links have to influence search engine results. Sites with a lot of link equity are more likely to be able to affect Google search results through their links. Informally, it is similar to Google juice.

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